Old is gold, but not when it comes to your public relations strategy. It has been a while since people opened the newspapers to find out the headlines, nowadays, people scan twitter to find out what is making the news. Your target audiences now have control over the information they consume. This has resulted in a shift in the way PR works.
Yes you still need to build and maintain strong relationships with the journalist in order to have your press releases covered, but you can also now create the buzz around a new release yourself.
Use your press release as an opportunity to connect with your target market. The traditional press releases are filled with big words and branded terms; something the media is tired of seeing. Flip things around and come up with some creative, out of the box ideas in your next press release. It is still a reliable medium for you to get your message out there, you just need to make it relevant and readable.
1. Irresistible Headlines
A single line can make or break your press release. Ensure your headline is simple, short and easily understandable. Remember the media receives a ridiculous amount of press releases daily; invest your time in creating a compelling and appealing headline to stand out from the rest.
2. Easy like a Sunday morning
Within the first paragraph of your press release, you should cover the main important details of your new product launch or event. Get straight to the point and avoid the fluff. Avoid placing important information after the first paragraph.
3. Quotable Quotes
A quote from a key stakeholder will help paint a picture of how the news is important to the development of the brand.
4. Background Information
When ending a press release, avoid filling it with superfluous facts. Instead keep it concise. Include details that strengthen your press release such as future implications of your announcement.
5. Make it obvious
Do not beat around the bush when writing a press release. Ensure your boilerplate is brief and concise and includes your company’s website link. Do not be afraid to ask a colleague for help to reread what you have written to ensure it is easy for the reporters to understand what you are trying to say.
PR Agencies in Dubai such as Prism have the experience to help you produce a well written and succinct press release that will easily help you get your message across. For more information regarding the PR services offered by Prism, visit the best PR Agencies in Dubai