The term, ‘there’s no such thing as bad publicity’ is not true. No matter how large or small an organization is, ultimately the survival and success of their business is based on their reputation. Be it customers, employees or the journalist, everyone has their own opinion of an organization whether good or bad. Effective PR is key to managing the image or reputation of a brand in the public eye.
Public Relations or PR essentially is reputation. It is the result of what a brand does, says and what others perceive about the said brand. It is the practicing the dissemination of information between the brand to the public in turn, influencing the publics’ opinion and behavior towards the brand.
It is pretty obvious why hiring the right PR agency is important to you brand. An agency does more than just draft and distribute press releases. A good agency goes the extra mile to understand the audience and has an open communication line between the brand and their customers.
At its core, PR is based on the fact that people act based upon their perceptions of facts. A good PR agency manages, control and influences these perceptions to their clients’ advantage through the power of persuasion while focusing on the brand’s objectives. By crafting an overview of how the brand wants to be perceives and how to project a positive image is good PR.
A strong relationship with the media plays an important role in PR. The right agency would have this already in the pocket saving you a lot of time building these form scratch. This allows your brand to have positive coverage and secure interviews with the designated spokespeople.
In todays’ world, social media is an emerging function that plays a major role in PR. It is the fastest and easiest tool for the public to get in touch with your brand, be constantly updated with your new products and services as well as for you to inform and educate your audience on your brand. By leveraging the power of social media, you can monitor what is being said about your brand and your competitors.
There are some occasions where a company is faced with an unfortunate event. An experienced agency is able to deal with this professionally while minimizing any damages it may cause towards the brand.
Prism Action Communications is focused on being the best Public Relations agency in UAE. Currently a leading Social Media Agency in Dubai, give us a call and let us help you build your brand to reach its full potential.