About Office Furnishing Interior Solutions (OFIS)
OFIS – Al Gurg Office Furniture, a part of the Easa Saleh Al Gurg Group is an interior design and furnishing practice that specializes in creating custom-made solutions for commercial educational, healthcare and higher education sectors. They have a wide portfolio of furniture brands includes Unifor, DVO, Benel and Aresline, US-based Steelcase.
OFIS is the leading office furniture and design solution store in the UAE. They have clients all across the Middle East. They were looking for a way to put their huge inventory of more than 25,000 products online in a professional, corporate website for 10 international office furniture brands OFIS represents. The website should also serve as an online showcase and gallery for all of their 25,000 plus products. Prism was chosen over several local and international agencies to build the website for OFIS. We created a website that could look chic and yet could display all the 25,000 plus products in an “easy to use and navigate” UI design.
UI and UX :
One look at the website and with the loading speed you would never guess that there are more than 30,000 products showcased in it. This is the magic of the technology with which this website has been built. This entire website took 6 months to build especially because we had to rework all the images on the website and standardize them to look exactly the same.
Content Management System :
The site is managed by a bespoke Content Management System (CMS) built to manage every content and image on the site. It also manages the social media sharing aspects of the site. Being a modular content management system, it also offers an easy solution to convert the website into Arabic at the second stage of the development.
Lead Generation :
The website is design to attract leads and convert visitors into actual sales/paying customers generating ROI for the company. Till date, over 100,000 unique leads have been generated by the site.
SEO Management :
The site is extremely SEO friendly, with every paged tagged with relevant key words and backlinks to the other international brand websites.