About Viceroy
Debuting late 2016, Viceroy Hotels and Resorts , owns and operates several 5 star hotels in the middle east region, including the Viceroy Yas Marina as well as the soon to be opened, Viceroy Dubai Palm Jumeirah which will offer 481 spacious guest rooms and suites, all with breathtaking views of the Arabian Gulf.
Case Study
When the Viceroy Hotel chain took over the Iconic Yas Hotel at the Yas Island in Abu Dhabi, they wanted to change the look and feel of every collateral in the hotel. Prism helped them in a brand migration project from their existing brand to the brand guidelines of the Viceroy Group.
We also managed their marketing strategy, creative design and development of all their collateral for the Etihad Airways Formula One™ Gran Prix Abu Dhabi as well and all the marketing activities on radio, TV and Print for the event and the months post the event.
- Some examples of our work.
- Digital Marketing ( EDMs, )
- Creative design ( greeting cards brochures, posters ads etc.)
Viceroy
