About Al Gurg
The Easa Saleh Al Gurg Group (ESAG) is a well-respected multi-faceted conglomerate headquartered in UAE.
The Easa Saleh Al Gurg Group is a multi-divisional conglomerate with 23 group companies and is one of the largest family-owned businesses in the UAE. Prism has been working with the ESAG group for the last two years managing and developing their digital assets as well as that of the group companies.
The management wanted a website that would reflect the core brand identity and the corporate philosophy of the company. Since it is a massive company with several divisions and group companies, the site needed to showcase the length and breadth of their businesses without getting too cumbersome and heavy.
Each division required its own presence on the group holding website. And yet each company was required to conform to the group’s visual identity.
We created a website that not only communicated the group’s personality through written content but also communicated it well via its visual direction and features on the site.