In today’s world, the word “branding” is colloquially much used and abused. People tend to see Brand Image and the Logo of the company often as one and the same, commonly thinking of the logo as the brand. A logo is a very important element of the brand but not the brand itself, however it not only does it speak a lot about yourself or your company for that matter, but it also it amplifies how you are perceived by others. A company or product logo identity is the visual bridging the gap between your brand and your customers. The logo serves the purpose of a trigger which associates your customer’s minds to your product or service, and embodies what your brand stands for. A great logo helps create an identity, competitive difference and reinforce credibility and trust towards a company. A well designed logo should ideally encapsulate your company’s essence. A Brand Logo is generally developed around a central idea, specifically one or more ideologies that would represent the company. It should be simple yet creative, should adhere to norms yet be out of the box, creating your brand logo could be a daunting task.
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If you are struggling to develop a great brand identity, talk to us. Brand identity design is key part of our professional expertise and we love working with clients to develop distinctive brand identities for their companies, products and services. Please take a look at our portfolio to see some of our award winning work.
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