Great marketing campaigns are generally not convincingly achieved by many advertising agencies in Dubai. 360-degree marketing campaigns are often extremely complex, which would include a number of media, multiple channels and plenty of suppliers. It can be tacky to deal with so much and yet not reach your desired ROI. At Pris, we help you plan and manage direct marketing campaigns to ensure that they happen on time, on brief and on your budget. Our team makes use of only the right mix of print, broadcast, non-traditional and online media to create a customized approach for each and every client. We provide the following services:
• Plan an integrated multimedia campaign according to your marketing costs
• Plan and execute communications brief
• Assess and select the right suppliers according to your requirement and budget
• Ensure your campaigns are legal, honest and reach the right audience generating tangible results
Branding and advertising are different facets of a comprehensive marketing strategy. Think about this, if you don’t have a logo, brand name or a message how are your customers going to remember you? On the contrary, if you have a brand but you do not advertise how you are going to be recognized amongst the thousands of brands available in the market. Branding helps to give your business value, it creates a look and feels and a message so that your customers remember you. Advertising, on the other hand, helps to make known your brand to your audiences in the form of various media such as print, online, OOH as well as modern online and digital marketing efforts. Therefore, in simple words, it is important to have both a good branding as well as a great advertising strategy so as to reach amazing heights. The secret is to combine good advertising strategies with an excellent company image to deliver and sustain the wow experience.
Prism is the power house of creativity that promises to add that much-needed spice to your brand’s advertising and branding strategy. We house a team of certified branding experts who uphold in-depth market knowledge and run campaigns with highly effective execution standards. Effective campaign management ensures that your business stays its course and remains highly differentiated and valuable to your target market. We create bespoke campaigns that are sure to strengthen and build your brand. All our campaigns not only inspire and engage but also connect with the audiences. At Prism, our advertising team creates an ideal marketing campaign that strives to harmonize the diverse components of the marketing techniques to achieve highly optimized results for your brand. We are always willing to go that extra mile to achieve great results for your marketing campaigns. We design a campaign only after we have understood your company, your requirements and your budget and timelines for the campaign. Everything starts with your consent and ends with your approval. Prism’s creativity back by our sense of reliability and professionalism is why our clients come to us; it’s our underlying sense of business savvy that makes them smile while they compute their return on investment.
At Prism, our ultimate mission is to see our client’s business grow. Our creative approach towards every project backed by our dedication to creating awesome sets us apart from all other promotion agencies in Dubai. We do not believe in a one size fits all approve and thus we push ourselves to create bespoke and customer made advertising campaigns so as to match your business objective. Prism has the capacity to develop, produce and deploy fully integrated marketing services with both online and offline components. Our process is simple:
• Research • Brainstorm • Set standards • Create bespoke solutions • Monitor and track results • Constant analysis and trouble-shooting • Meet satisfaction
Prism offers a 360-organic approach to advertising. At Prism, we offer you a range of highly affordable marketing campaign management services with a deep-rooted commitment to your corporate objectives with a strictly professional approach.
1. Market Research and Consumer Studies 2. Brand studies and audits 3. Logo design and stationery 4. Brand Design 5. Corporate Branding and media kits 6. Office Branding and presentations 7. Packaging Design for the Food and Beverage Industry 8. The industrial design of Products 9. Visual merchandising 10. Point of Sales Design 11. Brochure design for Real estate companies 12. Standees and leaflets 13. PQD design for construction companies 14. Corporate Brochure Design for finance companies 15. Fashion lookbooks 16. Story board creation and illustrations
1. Media planning and media buying 2. Out of Home media 3. Creative advertising design 4. Product launch management 5. Below the line advertising 6. Digital Marketing services Live communication 7. Social Media management 8. Event management and event production 9. Exhibition management and stand production
Branding, marketing, and advertising are all equipment’s you can use to help promote your enterprise. They can help you obtain and keep hold of existing customers, in addition, drive income and earnings. These factors are all closely linked in purpose and tend to feed off each other, making it smooth to get them confused. Understanding the variations can help you expand greater targeted enterprise projects, and maximize the effectiveness of each device.
Branding is what your company believes in, why it exists, and how consumers feel about your enterprise and services. Branding promotes loyalty and long-term dedication. The visual components of your brand include your company name, emblem/logo, tagline, fonts, and coloration scheme. These elements identify your brand and create an association in the eyes and mind of your audience.
Marketing encompasses techniques to build awareness of your agency’s services and products. It also includes selling and protecting your overall brand image. Each message about your organization is part of your marketing strategy. This consists of all social media interactions, client servicing, personal relationships, printed materials, web sites, social media profile pages, and anything that carries your brand imagery.
Advertising is a subset of marketing, centered totally on acquiring clients and driving income. It commonly relates to paid campaigns which can be cautiously written and designed to attain an audience through various media, along with online, newspapers, magazines, posters, tv, and radio.
Helps increase business value
Defines your business or service offerings
Helps to distinguish you from your competitors
Creates brand recognition as well as promotes remembrance and retention
Attracts and generates new customers
Improves employee pride and satisfaction
Creates trust within the market
Branding supports advertising efforts
Crucial for a brand launch or announcement
Creates consumer awareness
Helps educate the society
Important marketing mix element
Helps in increasing the overall sales
Develops brand loyalty
Persuades customers to buy
Stands as a Reminder for your brand
Helps counter competitor claims
Enhances expansion of markets
Reinforces positive attitudes in the minds of the target audience
1. Big Picture
Branding is nothing but storytelling. Its how you present your brand in front of your target audience. Creating a comprehensive brand that is consistent and tells a compelling story is an attribute that needs some serious skills and ability to both see the vision and put it into action. A great branding agency knows exactly how to interact with the general public and what works and what doesn’t. A branding agency can help you see the big picture of your company and bring your brand to life
The collective mind thinks a great idea. You alone will not be able to come up with creative ideas vs a team collectively brainstorming. When you hire a branding agency, you get the benefit of having a group of creative minds working on your project with the ultimate goal of delivering the best. Agencies often have strategists, content writers, graphic designers, illustrators and sketchers, and other talented in house employees that are sure to transform your idea into action.
Consistency is key. It not only lets your audience know that you are still alive but also your competitors are aware about your market existence. A leading branding agency knows that consistency in any form is vital. From your company name, strategy, position, message and tone of voice to your personality, website and social media postings consistency needs to be maintained.
4. Putting your money to good use
If you’re a small business, it is most likely that you don’t have a huge branding budget. If you’re larger organization money may not be a point of concern but however, getting value for the money invested is key. You may want many things but, is it going to add value and be fruitful for your business is the question. Here’s where a branding agency steps in. A great branding agency can help you strategize what you need in the order of your preference and end objective. Since branding involves a budget, spending that money wisely is the best decision one can undertake. Therefore, partnering with a branding company help you invest your money in the right place and due to their experience, they are sure to utilize it wisely.
5. On-going brand management
Due to digitalization staying in the limelight is essential. A brand never stops. With the ever-growing completion in the market, it is necessary to keep evolving and tap new business avenues. Your brand will have on-going needs and new ideas will arise such as launching a new product, creating a video, motion, animation, photography. A top branding agency can lead to the creation of those deliverables because they know your brand intimately and can effectively deliver on the guidelines for the brand. Because of a branding agency, you can continue to generate sales while they take care of the rest for you.
6. Cross-industry knowledge
Many agencies work across diverse industries. And often, the knowledge gained from doing work in one industry can be beneficial to another. You become a more knowledgeable client just by having an agency around and this is a real bonus for you as a company or business owner.
Brand building is to nothing but the act of generating awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the minds of your audience as well as the marketplace. Brand building can be successfully achieved with the help of effectively combining digital marketing activities:
• User Experience (i.e. your website) • SEO & Content Marketing • Social Media Marketing • Email Marketing • Paid Advertising (PPC)
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"One of the best things about doing business with the Prism team is, that I feel that they have our company's best interests in mind at all times. They truly want to make us more successful through using their services. Their customer service is extremely efficient, timely and complete. They also do a great job in suggesting new strategies and marketing ideas. Often our lack of available time and esources demands their immediate attention to our marketing needs, and Prism have never let us down. I feel that Prism is one of the most vital parts of our marketing strategies."
Charles Skinner (Managing Director Africa) Janus Security International Ltd
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