Over the past 5 years the digital marketing landscape in the UAE has changed more rapidly and profoundly than it had in the prior decade. The market has become extremely sensitive and complex with consumers who are interacting with your brand through different platforms: be it social media or mobile. In such a fast paced environment every Brand has to ask itself the following questions:
To address these questions in an ever growing market in the UAE Prism provides a 360 Implementation to your Brand.
At Prism, we are of the belief that all marketing channels, be it traditional or digital coexist in the same ecosystem and should integrate with each other. When a campaign’s distribution is extended to a new channel, it is extremely important to gauge its effect on all other channels in order to evaluate the overall effectiveness of the campaign. Leveraging the 360° Platform, we use attribution reporting to analyze the cross-channel events leading up to a conversion so we can fully understand how display, paid search, social, mobile and other channels each influence the conversion process. Using these methodologies, we can effectively monitor the impact across all channels and increase/decrease specific budgets, shift the percentage of brand vs. generic keyword terms, focus on a specific channel based on success, and make real-time optimization adjustments to insure the highest ROI for your marketing budget.
Please contact us to get an obligation free consultation on how can help you change the way your digital marketing works for your brand. Please take a look at our portfolio to see some of our award winning work.
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"Thank you for a job well done! Please keep up the good work!"
Kenneth Maw MD, Brokerage World Solutions (BWS)
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