When it come to SEM (Search Engine Marketing) you actually have quite a few options whether it be PPC (Pay Per Click) text ads, PPC image ads, or you want to pay per 1000 views (CPM) and so on and so forth. Well, we are here to simplify the complicated mess that can be SEM. By far the most robust and rich platform for this advertising method is the Google AdWords platform which also allows for video advertising through YouTube.
Prism has a dedicated in-house, best in class, PPC management team which enables you to get instant results from your campaigns. Best of all you only pay when they click your ad. If they don’t click you don’t pay!!
When you want to launch a brand, spread awareness or gain mind share from a competitor, CPM is the way to go. This solution is summed up by the phrase, power in numbers. As you operate on high volume and utilising economies of scale it’s cheaper to spread word of a product, service or event.
With Google AdWords, they allow you to keep it simple with text ads that show up after a relevant search or you can opt for the GDN or Google Display Network. The GDN consists of a large network of websites that allow advertisement banners on their pages. This can be highly targeted and segmented by a range of factors (age, gender, location, interests, etc.) and will be placed on websites or mobile apps of relevance. If you have the visual assets this is a great way to make an impact.
Just like with the GDN, Google AdWords allows you to dig deep in to demographic and psychographic targeting so that you get the trifecta: the right message, to the right customer, at the right time.
If you are looking to boost sales, signups, general site traffic or brand awareness you really should at least consider this cheaper, targeted and trackable solution. Click here to learn how we can get your first SEM campaigns up and running! .
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George Oommen (Chairman) GEOM International
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