Instagram is one of the fastest-growing social media platforms in the world today, with more than 1 billion active users every month. After Facebook, Instagram is the second most engaged network. Instagram is widely popular amongst the millennials and people in the age group of between 18 to 24-year-olds. From an advertising perspective, Instagram paid ads offers businesses wide options for advertising and since it is backed by the same advertising engine that runs Facebook, Instagram Ads gives you the same kind of metrics and ROI from that Facebook does. Instagram marketing services offer businesses an opportunity to launch tailor-made campaigns so as to match their respective business objectives. If you are looking for a platform to generate leads, boost engagement, and drive sales this is the best marketing platform to invest in.
In order to run Instagram ad users get a variety of options to choose from based on your ultimate goals and requirements. Although this process may sound pretty simple one mistake can cause a lot of loss of money as well as brand reputation. Therefore, it is advised to partner with a social media agency in Dubai such as Prism. As an online marketing agency, we possess immense knowledge in this field of advertising and can help you strategize and set up campaigns that are sure to drive results.
Instagram ads for more followers are quickly evolving, businesses now have the option to not only increase brand awareness but also, increase website visits and offline sales. There are a host of options when it comes to Instagram marketing in Dubai. Here are the different top Instagram advertising packages in Dubai that Prism can run for you.
1. Picture Ad: Instagram promotions with this format include a static image post. Advertisers can create sponsored posts featuring a product or service they offer. They can also include calls to action that leads to the appropriate page on the business’ website. These could include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.
2. Stories Ads: These are full-screen ads that appear between a user’s stories. Instagram stories ads have a vast potential reach as nearly, 500 million users view Instagram stories every day. Instagram stories ads come backed with a ‘swipe’ option. This is linked back to the brand’s profile or their website.
3. Instagram 30 Second Video Ads: Instagram created 30-second video ads to complement the Facebook video ad platform. As video ads are highly engaging and help keep the user glued to watching more, the ad reach on Instagram is much higher in the Middle East especially for amazing catchy video ads.
4. IGTV ads: Similar to YouTube Instagram has a feature called IGTV meaning Instagram television. IGTV is a new feature on Instagram that is extensively used by various brands and influencers to post video content that isn’t promotional but wouldn’t necessarily count as an ad. The best part about IGTV ads it that there is no restriction to the 1-minute video rule.
5. Collection ads- These ads can be a combination of photo plus video ads and are backed by a call to action button such as, ‘Learn more’ or ‘Purchase’. This type of ad gives users an opportunity to take action such as they can either directly be \redirected to make a purchase or click learn more to acquire more information about your product offering.
6. Instagram’s multi-photo Carousel Ads: Instagram’s carousel ads, allows advertisers to showcase multiple photos within a single advert and as well as include a link to the brand’s website or webpage. This type of ad is beneficial for both advertisers as well as potential customers, it allows advertisers to highlight different aspects of the product, and on the other hand, it allows potential customers to retain more visual information of a product that they are likely to be interested in. With the bonus of an added link, viewers can be directed to the brand’s website. This is why Instagram is the preferred marketing tool for most E-commerce companies.
Prism is a specialist Instagram marketing agency that specializes in a plethora of digital marketing services across Dubai and the UAE. Prism is a result drive agency and has a highly specialized team of creative-minded experts that are certified, social media geeks. Our team is fully acquired with the latest social media trends and is always on the hunt to come up with unique, catchy and extraordinary campaigns. We are an Instagram marketing company that can offer varied services right from planning, content creation to campaign management, reporting, and campaign analysis. We are a one-stop solution to all your business needs. Contact us today.
Brand awareness: If your goal is to make your business known to many people then this is the best option to choose from. Brand awareness helps show your ad to as many people who are likely to pay attention thus causing awareness about your offerings.
Reach: This is a great option when you want to reach a large audience in simple words; your objective is to show your ad to a maximum number of people.
Traffic: Traffic in the digital sphere means getting more website visitors to your site or app store. Traffic objective is mainly used when your goals are to generate clicks to your website or to the app store for your app
App installs: If you own an app and do not have adequate app downloads this is the best option to choose from. App installs redirects ad viewers to the app store or play store where they can download or purchase your app.
Engagement: any action in the form of comments, shares, likes, retweets, event responses and offer claims is termed as engagement. If your goal is for people to react to a particular post this is the best campaign objective to select.
Video views: As the name suggest this is mostly to get a number of people to watch the video. This is best used for ad promotion, product or service launch, rebranding, branding, cause awareness, etc.
Conversions: For all businesses, the ultimate goal is Profit. In order to make the user take valuable action, this option is used. For example, adding payment details or making a purchase.
Lead Generation– If you’re a sales company looking to generate qualitative leads for your firm and are clueless where to start from, ads run with a lead generation objective is the best way to start.
You can invite more users to window shop-With this social media app, you can provide window-shopping experience for your followers, giving them the essence of your products and services. Share relevant and valuable information in the caption, like location details, sales, and something else to get the interest of your followers. Ensure you explain all relevant product information, in case your followers wish to purchase the product you feature in the photo.
Platform to promote your brand-One can use Instagram to post marvelous photographs about your firm’s services and products. On the other hand, maintain a strategic distance from any sort of exhausting, content-heavy images, or any other infographics. Take and post pictures of you and your workers at work or at any company event. Utilize the captions to share correlated and interesting information about the workers and what’s happening in the picture. When you attend a special event, begin work on a new project, or do anything energizing and photo-worthy, ensure you capture the event. Knowing what is going on in your world keeps your organization on the mind of your customers. Integrating Instagram into your social media marketing campaign can be a great tool to promote your business while being imaginative at the same time.
You can attract fans and boost sales- Instagram can be a staggering way to draw in more followers to your organization by promoting coupon codes and selective discounts. You can do this with any of your services and items. Creating exclusivity and favored status for particular audiences is a proven technique for driving engagement.
Instagram being a part of your business strategy can go a long way for successful business outcomes. Following are some of the points to remember:
Engage your customers- Utilize the @mention to promote the “follower of the day” on Instagram, and you will connect with a considerable measure of potential clients immediately. This will advance your customers, which will urge them to work with you significantly further. The @mention is used to tag any client in comments inside Instagram, and you can employ it to generate the growth of your audience over time. This method can develop a relevant and engaged audience of high value to your brand or business. You can also use hashtags (#) as a method of growing your audience.
Build content- Instagram is a predominantly visual type of online networking and a perfect stage for flaunting items through video or pictures. While building a strategy, you will have to figure out which strategy will work best for the service or products that you are promoting. Video is frequently the most ideal approach to publicize viable products. For example, tools, as you can exhibit the utilization of the item. For products such as garments, pictures are more appropriate.
Always hashtag- Using hashtags on Instagram is basic for your business. Hashtags enable users to discover content or brands which they would like to follow. Once a user has been directed to your profile by means of their search, you can then lead them to your website. Instagram allows a maximum of thirty hashtags to be included in a post or comment. However, ensure that you do not overuse them.
Connect to other social media platforms-Sharing your Instagram content with your other social media accounts will surely save your time and will help to increase your leads. Connect your Instagram profile to a variety of other social media platforms such as Twitter, Tumblr, Facebook, Flickr, and Foursquare. For example, if you have a Facebook business page you can arrange it so that all your Instagram posts and photos appear on your Facebook business page as well.
Use sponsored ads and posts-The The use of Instagram’s sponsored posts and advertisements have finally spread worldwide and are proving very popular. Instagram advertising is still in the early stages of availability. Ads are available in 30-second video format, as images, and in carousel format too. These adverts are an ideal way to direct consumers to your website or to tell the story of your brand in a better way.
Post according to a content calendar- Instagram was designed as an app to create content via a mobile device. As a result, it is only practical to use one of the various scheduling tools available, so that you can post systematically. With the help of using an editorial calendar, you are able to schedule regular posts in advance, to keep your followers engaged. It is also a useful method to use when you are promoting something, or attending an event. By doing so, you will never forget to send out content, and that content can be scheduled to be released when you are because of some reasons not available to do it manually.
Partner with Instagram influencers- Presently, Instagram has over 40,000 influencers using their platform, and they cover a variety of topics and businesses. They are viewed as the big names of Instagram, and by adjusting your image to the right influencers; you can extend your image awareness and number of followers. Your influencer simply needs to incorporate the handle of your brand in one of their Instagram posts.
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"Prism has worked and continues to work with the IFFCO Group since the last several years. We are happy to be one of their satisfied customers and highly recommend their services especially in the field of Packaging and Brand Design, Digital Marketing Social Media and Web Design. We wish the Prism Team the best in their future endeavors on their 7th Anniversary Celebrations in 2012"
Mr. Sudhakar Gupta (Head of Corporate Communications and Business Development) IFFCO
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