Considering the hype of this trending platform, we are sure you must have come across it in some or the other way. Maybe an Ad, a banner or probably even a video. Even if you haven’t, we are here to help you understand.
TikTok consists of a social media platform for making and sharing, and simultaneously discovering other short music videos, mainly for the digital age. Initially, it acted as a medium for teenagers and younger adults, to express themselves via acting, singing, dancing, drama, comedy and even lip-syncing. It is actually much more than that.
Today, TikTok is seen as a platform where you disclose your authentic self. Using this as a marketing strategy, brands can appeal to a younger audience using demographics as a marketing tool.
If you use this platform right, you can introduce your product and business to a larger audience. Having over 500 million users, TikTok has been the most downloaded app for apple in 2018.
Check out how you can benefit from advertising on this platform!
Firstly, you need to determine if it is the right platform for your brand. Here’s how!
You sure don’t want to join a social media platform and have your audience know that you’re not sure of what you’re doing. To fit into this culture effortlessly, you need to study what kind of content works and how to interact with users on this platform.
TikTok is all about fun and content that is visually appealing to the eye. Trending pages include all silly videos performed on recent hit songs. This is no place for serious sales pitches. To find success on this platform, you need to interact with an audience, primarily in the age group of 16-25 years in a creative way and unique way.
Now since you know TikTok is all about creativityand fun, you need to create some fun unique content of your own. Creating your own content is the most pocket-friendly and easiest ways to boost your business on this platform. One of the best benefits is that you don’t need high resolution, polished videos; you can just pull out your phone and start recording.
If it doesn’t suit your brand style, avoid any wacky videos or outrageous memes. A simple, light-hearted video that showcases your products on music can go a long way and do wonders for your business.
A hashtag challenge involves motivating TikTok users to create content and add your branded hashtag to the same.
For example, the brand Guess encouraged TikTok users to shoot themselves wearing their denim line with the hashtag #InMyDenim.
These kind of challenges not only helps promote your business but also drives user engagements and interactions.
We agree there isn’t a huge market for TikTok influencers yet, but there will be and you can widen your reach by working with influencers relevant to your brand. For best results, make sure the influencer’s audience matches your target audience. If you are looking for the right influencer to promote your business, look for online tools that let you search individual bios on TikTok, look for the most favored languages used in an influencer audience, etc.
After a long wait, TikTok ads have finally come into existence. It includes four different types of ads:
Hashtag challenge: Apart from trying to go viral with the help of hashtag challenges, use promoted hashtags to shoot up your engagements.
Brand takeovers: This can let a brand takeover TikTok; you can use GIFs, images, videos with links to landing pages.
Brand lenses: They are similar to the Snapchat 2D and 3D lenses for faces and pictures.
Infeed native content: These ads are like Instagram or Snapchat story ads and support various features like app downloads and website clicks.
TikTok advertisements also offer accurate targeting so your ads reach the right audience that would be interested in your product offerings.
The bottom line is that if your business has a younger target audience, say under 25 years, this platform is an apt place to capture their attention.
Apart from trying to go viral with the help of hashtag challenges, use promoted hashtags to shoot up your engagements.
So hey, over to you, contact us today!
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