Making the news is what makes a new business or startup successful. But being recognized by the media and getting published is not an easy task. It takes a lot of relationship building to have your product or service mentioned in the press.
So how do you gain media coverage for your new up and coming brand? Here are some tips for you to get started.
- Be Extraordinary
Being extraordinary basically means doing something differently which is more likely to get you noticed. For example, budget airline Ryanair sold standing room on their flights for as low as £4 by charging passengers to use the washrooms. This goes to show that being extraordinary doesn’t mean having to come up with a completely new and unique product or service, it just means packaging what you are selling in a new and unique way. You just have to be a little creative about it.
- Riding on what is Trending
This is a great way to gain free press when you are still new. The only trick is jumping on the bandwagon at the right time. Announcing your new extraordinary service that is connected to a recent trend is more likely to get you noticed as opposed to sending out a standard press release listing out the features of your new product or benefits of your service.
- Think like them
In order to gain coverage, you have to think like a journalist. Understand what they want and give it to them. Three key factors to remember when pitching to a journalist are:
- What motivates them to cover your product or service?
- What can trigger their memory and get them interested in your product or service?
- How can you make their job easier?
- Target your Media
There are heaps of publications that cover a range of topics from fashion to airplanes and more. It doesn’t make sense if you are selling make up to send your press release to the editor of a men’s health magazine. Hence to save yourself a lot of time and trouble, list out the journalists that are specific to what you are offering.
You probably aren’t the first and definitely won’t be the last person to send the journalist a press release or product information. That is why it is important to ensure your press package includes the following information:
- Contact information
- Brief company overview
- Press Release
- Images – Logo’s Product shots and etc.
- Don’t give up so easily
Out of the 100 emails you send, you will be lucky if you get anywhere between 5-10 responses. But don’t let that dampen your spirits, once you start building relationships with the journalist, this will get a lot easier.
Another option to getting good press coverage is to work with PR Agencies in Dubai such a Prism. Having managed PR for a variety of blue chip clients, Prism has established strong relationships with journalist from a variety of publications across the UAE. This enables us to be more likely to have our brands covered. Give us a call on +9714 4357445 or visit www.prism-me.com today.