Let’s face it, in this day and age, PR is more than just sending out press releases to the journalist in hopes they will cover your new product launch. You can’t merely send out press releases and expect to see your news being published the next day be it online or offline. There are many PR agencies in Dubai that can you can work with.
PR isn’t about walking around with Prada bags solving national crises or hosting fabulous parties in a sparkly dress. It is all about getting a brand in the forefront of the news (for all the good reasons) to their desired target audience. Well established PR companies in Dubai can help you with this.
Building a strong relationship with the journalist is the key to having your stories covered. Merely bombarding the journalist with countless press releases will only cause your emails to go into their spam box. Engage with them on social media, find out what they like and dislike and have conversations not related to the brand when they attend your events. Once you have built a solid relationship with the journalist, they will come to you. When they need an interview or information, you will be their go to person for your designated industry. Remember an editorial piece is worth so much more than a paid ad.
The question is, is PR measurable? And how can you measure the effects of it. It is all about the results. In terms of media coverage, you should not measure your results based on how many pieces of coverage you have received but the quality of these coverage’s. It’s great to be published in 100 media outlets, but how many of them have literally republished your press release. It much better to have a handful of solid in depth articles published about your brand or product release.
Among the various PR companies in Dubai, a well-established agency like Prism already has a strong relationship with journalist from across the board and is able to get you the coverage you deserve. For more information regarding the PR services offered by Prism, visit one of the best PR Agencies in Dubai