Compared to the other industries, digital marketing for the healthcare industry has a completely different set of rules that the team has to comply with. When we work with our various healthcare clients, we ensure that all content generated fulfills all the requirements set by the Dubai Health Authority (DHA) and the Ministry Of health ( MOH) . We have to ensure that if there is a patient involved, we have their permission to use their name of photo.
When creating B2C content for the healthcare sector, we have to ensure the content is easily understandable by the layman. For B2B on the other hand, we have to ensure that we present specific products and services as uniquely as possible in this competitive market. So if you are involved in the marketing Departments of Healthcare companies, we have narrowed it down to the top three components you should consider in your healthcare digital marketing strategy.
Did you know that 95% of mobiles users visit various websites on their phones? It is essential that your website is mobile responsive and designed to fit the smaller screens. Your visitors should be able to easily navigate through your website on their screen and access whatever information they are looking for within3 clicks or less. Without a mobile responsive website, you will lose a large percentage of your target audience. A fundamental feature that we encourage all our clients to have on their mobile responsive website is the click-to-call feature. Here visitors can literally click the telephone icon and be connected to the desired call center.
We have encouraged all our healthcare clients to include a blog when we develop their websites. Did you know that healthcare blogs see a 55% increase in website traffic? Constantly updating your blog helps keep things new and exciting while capturing and maintaining your target audience attention. All the content we produce for our clients’ blog uses pre-defined SEO keywords to reach their desired target audience. Our target when developing these websites and creating the content for blogs is to increase awareness of the brand and drive leads that are converted to sales.
Going social does not mean going out to meet your target audience individually and talking about your brand, nor does it mean you have to have a presence on every social media platform out there. When our clients look at going social, we sit with them and understand what their target is and we advise them on which platforms will suit them best. Well executed social media platforms can help you be prepared for any crisis that may occur online.
Prism has worked with various healthcare companies across the GCC to develop websites, manage their social media accounts and more. Visit www.prism-me.com to find out more about how we can work with you to drive sales to your business online.