If you have been following my earlier posts, you will know that I pay a lot of attention to the way the website has been created from the coding to the Visual Layout and UI UX or the user experience (to the readers not from a digital marketing background ) . I have also shown you that search engine optimization or SEO is factored on something called Onsite SEO, which as the name explains is performing search engine optimization techniques within the web page itself.
In this blog post I will expand on what I always say to my team members. The devil is in the details.
This Onsite SEO is also known as On Page SEO, requires you to follow certain guidelines and rules for an efficient and robust SEO.
So Step 1. Is Keyword Research… which is finding out using Google Analytics which are the best keywords suited for your website. I have covered this in an earlier blog post.
Step 2: Please read the Ten essential elements of strong SEO strategy
This brings me to the main point of this blog post the 25 most important SEO techniques to be followed:
1.create a proper keyword list using Google Tools
2. Make your title eye catching and irresistible:
People come to your blog post reading the title so if the title is misleading or boring there is no way anybody would want to read your article. So keep your title like your smile …. Keep it funky …keep it fresh and keep it positive.
3. Short and relevant Permalink (Page Url)
The permalink to your article is like a direction finder to your asset that you want people to find so keep it short and concise. Try not to use bit.ly links to shorten it. Do it properly. Do be a lackey and slack in this important task.
4. Use of focus keyword in the URL
If you are writing about ice-creams on your ice-cream recipe blog make sure the permalink has the word ice-cream and recipe in it. It does not have to be like this
“Mysampleblog.com / my wonder fantabulous superfragicalidios amazing ice-cream recipe which I got from my grandmother who unfortunately passed away while eating a tub of her own icream.html” This is WRRRRROOOOONGGGGGG
Keep it simple: like Mysampleblog.com/Oreo-chocolate-ice-cream- recipe
5.Removal of stop words from post URL (Permalink)
This is quite self-explanatory if you didn’t understand this … start from the top
6. Use of focus keyword in the content of the blog postDUH
- Use of focus keyword in the first paragraph
- Do not write too lengthy articles… people get bored yo! 9. Proper use of Modifiers if you don’t know what modifiers are check out my other blog posts
10.Use of multimedia in other words Rich media aka video or Gifs Pictures really don’t cut it now a days
11. Addition of alteration tags to images
ALT tags are like Hi im Lovetto Nazareth and I like Ice-cream sticker on your shirt at a singles mixer. It brings likeminded people together (in my case all the hottest chicks … tell me which chick didn’t like ice-cream? see even dating is like SEO u need a strategy)
12. Use of Featured Image
Make sure it is a good image like the ones you have uploaded on your Facebook or tinder profile. If you want your customers to swipe right on your business show them your best side (and put on your pants while you are at it for god sakes!)
- Single H1 ( heading 1) tag
A H1 Tag is like your name …. If you have too many H1 tags it will seem like you are schizophrenic with multiple personalities or the nerdy looking guy from the IT department who comes from south India. It seems they have to put their entire address into their name. I kid you not ! This is a fact.
14. Use of focus keyword in H2 or H3 (Heading 2 or 3) H2 or H3 Heading are like exact locations on your FedEx It need to be exactly where you are sending it to For example if you send your package to sending your package to John Smith (H1) in Cupertino (H2) Palo Alto (H3) You have a 99% chance of getting your package back return to sender.
- High page speed
Duh… Need I say more ???
- Satisfactory content for the topic
Well not to flog a dead horse but please read my previous blogs on the subject of content in content marketing.
- Use of internal linking
what is this you ask and I smile ( knowingly ) as I have inserted several internal link in this blog post just like this one see what I just did ?
- Use of outbound links
these will send you to the website of my friends… now remember if you don’t have friends in high places you most probably are a nobody yourself so your outbound links need to be to amazing websites and awesome blogs like moz ( I love it !!)
- Inclusion of Social media icons or buttons
this is no brainer … if you can’t do it … hire us we will do it for you !!
- Writing Meta description
A Meta descriptions is a nerdy way of saying describe your page !!
It is a line or a group of words that describe your page and should represent your services or products.
A good example of this is below
- Addition of Subscription to Newsletter Popup
Again no brainer…. If you can’t do it … repeat after me ….. HIRE US to do it for you
- Use of LSI keywords in blog content
LSI Keywords are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.
If you want to know more on LSI Keywords read this amazing article
- Use shorter sentences to enhance readability
Well mother always said if you speak less you listen more and learn even more so that’s why google is so smart !! even did it ever speak back to you when you said OK on the android platform … less is more on the internet ( especially on Instagram and women fashion now a days )
24. Use of simple and smart vocabulary
If you want to appear smart use big and fancy words in your lexicon …. NOT
You need to be understood and google give props to content those appeals to the smart and the not so smart too. So finally that brings me to this last point of my labor of love… and coincidentally my beer too… so while I take the short trip to the fridge to refresh my stash, read my final point.
- Use all H1, H2, H3 tags in a single blog post
Please don’t think that you will need to use all three tags on three different posts. This is not the funny section you know… I can’t take my meds with beer even I know that.
I hope you found my article easy to understand and funny at the same time. It took me 3 beers to write it so please share it with your friends and family members especially the ones you hate… may be they will start to laugh and not hate you that much after all.
And yes they might even learn a thing or two. ; )