Customizing your SEO strategy for specific niches
Before we get started on why you should customize your SEO strategy, let us get down to the basics. What is SEO? How can you increase your Search Engine Ranking Position (SERP) in the market? SEO stands for ‘Search Engine Optimization’ which is the process of driving traffic organically to your website through results on search engines. Various search engines have primary search results where pages are ranked based on what the SEO considers most relevant to the users. There are many steps you can take to increase your SERP; however it all boils down to the key words and phrases you use in your website content.
And yes, your niche does play a big role in your SEO strategy. There are many reasons as to why this is so. The first point to consider is how do your potential customers search and finally purchase products and services? Consider these points when attempting to answer the below:
- Does the target audience specifically search for the products and services you offer?
- What else does your target audience search for?
- How can you create new content or use pre-existing content to meet these demands?
The answers to these questions vary depending on the products and services you offer. Focusing on a limited list of key terms will not drive traffic to your site let alone increase sales. By understanding the needs and wants of your clientele, you can customise words and phrases to ensure maximum reach. For example if your company sells organic pet food, your content should include words that are specific to your brand such as organic, animal lover, family, pet and etc.
The second key point to take into consideration is what is being linked and shared in the market. Two main points to focus on here is; does anyone write about your company and do they link their posts to your sites? And what is currently being linked and shared among your target audience? Engaging content that incorporates key words and phrases is essential to gaining shares and links while increasing your website traffic, Linkjuice and SERP.
Last but not least, the most important factor to consider is the competition within your niche. The end result you are looking for is gaining new customers. The best way to gain this is to study the market and understand what are the key words used by your competitors and how you can ascend your SERP. One way to do so is to shift your keyword focus to less competitive but longer tail terms. Another would be to highlight the USP’s that are not used by competitors which is of interest to your target market.
This might all seem like a lot to take in. However hiring the right SEO Agency in Dubai to manage your website’s SEO, you will easily reach your desired target audience ensuring maximum visibility of your brand. We here at Prism can help you raise your SERP.
Prism Action Communications is a leading SEO Media Agency in Dubai helping build brands ensuring they reach their full potential. What are you waiting for? Contact us today and let us help you. E-mail us or call us at +971 (4) 4357 445