There are numerous agencies across the world that are looking to sell you their expertise in relation to SEO. Some are exceptionally talented at what they do, others well, the less said the better. In order to guide you in your search for a SEO agency here are some do’s and don’t when selecting an SEO agency.
Understand what SEO is– This is the first thing anyone should do! You would never purchase anything without know what it does right? So why would you meet agencies without knowing a little about what they are talking about
Determine how SEO will benefit your company– SEO may not be a justifiable cost for your company and in some cases you may be able to do without it. It is important to understand just how SEO will benefit your overall business, not just your online presence.
Commit to SEO for the long run – SEO is an investment, not a short term project. You are investing in trying to get your site to the top of search engines for particular search terms, so treat it as such.
Find an SEO partner that has the right mix of experience and current knowhow – SEO is constantly evolving, what was the norm 3 years ago is not necessarily going to work today, and in most cases doesn’t. Never trust an agency that is trying to sell you 100’s of backlinks, SEO is now all about quality over quantity, know where you are linking to and expect quality as standard.
Demand progress and always check up – No investment is worth it if you are not getting any return. With SEO you return is your ranking, so demand progress in this area. Remember that you should always check monthly reports yourself – go on test it, type your keyword into Google and see if you really do appear in the position stated!
Go for the cheapest, because “it’s the cheapest”– SEO can be costly and you may find varied quotes arrive on your desk. Just remember, quality backlinks are expensive, and if you want to get the most from your SEO for the long run, you have to invest in white hat SEO, rather than black hat SEO. One algorithm update can wipe out your ranking if you are linking to poor pages/sites.
Blindly accept everything your consulting agency says– Look things up yourself after talking to your agency, get a second opinion, its free and can be found here: www.google.com!
Expect results to be achieved overnight– SEO companies will tell you that results take time, and they do, however, some will tell you this in order to just extract as much money from you with no results, until you lose faith and stop the service. Quality providers will always demonstrate progress; so make sure you demand it!
Get tied down to long term contracts – This protects your pocket and faith! Trail agencies for 3-6 months and see what they achieve then make a call for the long run! This way you will an agency that will benefit you the most.