Sometimes what you need are some paid ads to get your website off the ground and running. We have put together a few tips that will turn you into a Google AdWords professional by the time you are done reading this.
- Setting up
Before you can start, set up your AdWords account. In order for Google to get paid for your ads, you will need to also include your banking details here. Once your account has been set up, you can go ahead and create your first campaign.
- Campaign Type
A majority would advise to start with the “Search Network only” option which is a great place to start and change it as you move forward. Name your campaign so it is easier for you to track your results.
Define where your main target audience is. If you only have your outlets in Dubai and Abu Dhabi, then it pointless for your ads to reach those living in Al Ain and Fujairah.
It’s all about the money. You want to ensure that you set a decent budget that will not burn a hole in your pocket yet deliver the results you want. By manually setting bids for clicks gives you more control, this way your ads stop showing when you reach your limit and it does not leave you with a ridiculous bill at the end of the month.
- Content is Key
The main idea of your AdWords campaign is to generate sales. Start with a great headline in under 25 characters to capture their attention. In your next two lines you get 35 characters which you should use to capitalize on a feature. Be prepared to rework your content if your ad is not catching on.
- Display URL
Remember that the display URL’s is something you want your target audience to remember.
- Destination URL
It is pointless having your PPC directed to your homepage; this will cost you to lose the attention of your audience. Ideally you should have a landing page focused on the product or service you are offering instead of directing them to your general home page.
Competition is tough online. It is important you pay close attention to the keywords you select for your campaign. For example, instead of using “designer handbag” in your ad, use “leather handbag”. You might miss those looking for designer bags but you will grab the attention of those looking specifically for leather handbags and are more likely to convert those leads into sales.
- Bidding on Clicks
You need to define to Google how much you are willing to spend on each click. Here is where you bid for the visibility of your ad. The more you spend, the more visible your ad is. But remember, as long as you are manually controlling your budget, you can maintain a healthy budget.
- Check it twice over
It is important to check and double check all the details before you press go. Ensure there are no typos, your budget is in order and once you’re 100% sure everything is in order, launch your ad!
Still don’t have the hang of things? Don’t worry. Prism is a fully fledged Digital Marketing agency with over 10 years of experience that can help you obtain the best results when planning your next Google AdWords campaign. Visit Prism to find out how we can take your business to the next level on various digital platforms.