The main objective of any business is to generate qualitative leads. While many companies resort to digital marketing tactics to generate new leads, very few turn to Twitter. Twitter can serve as a powerful tool for building new relationships, managing existing ones and providing customer service.
With the help of Twitter, businesses can track what people are saying about them. It can also be used for creating a buzz around upcoming events and establishing contacts with influencers and editors for potential public relation placements. Sharing great content via Twitter will not only help drive traffic to your website but will also give you an opportunity to convert those visitors into leads and ultimately nurture those leads into customers.
If you are a business owner and are on Twitter, it is vital to understand the huge benefits Twitter can have on your business. In today’s day and age, Twitter is not only used to attract followers and generate interest in your brand. However, in just 280 characters,make use of twitter as an opportunity for lead generation and see the difference it makes to your overall business.
- A great tool for finding potential customers. B2B as well as B2C
- A useful resource that helps businesses both large and small with lead generation.
- 310 million active users are on Twitter
- 100% higher lead-to-close rate than outbound marketing
Its quick, cost effective and easy to implement
4 Ways To Use Twitter as a Lead Generation Machine
Twitter Analytics-Twitter gives brands access to insights such as current audience, age range, content styles, devices they use (mobile/desktop) and much more. This is all accessible via Twitter Analytics. With the help of twitter analytics brands can leverage this data so as to write better tweets that are sure to resonate with their target audience.
If done correctly, brands can see a visible difference in their click-through rate. This is because, the content tweeted by you resonates with your target audience thus keeping them engaged with your brand. Analyse and understand your followers needs and wants and shape your tweets accordingly, so as to attract and connect with them and eventually build long term relationships.
Post consistently-You have only 5 seconds maximum to grab the attention of your visitors on social media. Hence, make it count. Generally, the lifespan of a tweet only lasts for about 20 minutes. Therefore, tweeting consistently is essential.
One way your posts can generate leads are by ‘smart posting’. Take for example you share your latest blog post link on Twitter. As someone clicks on the link, capture their email address with the help of a great offer via gated content.
After achieving their email id or a lead you can follow up with amazing offers or rich content that eventually convert to sales. Bonus Tip- Avoid using long links. Instead, shorten your links by making use of URL shorteners such as Bitly. This helps make your tweets appear highly professional, neat and clean.
Use Direct Message Cards-Twitter Direct Message Cardscan serve as an effective tool to build leads. Direct message card is an ad format generally containing a video or an image and customizable buttons. t is the best way to promote your brand’s chatbot in Direct Messages to a broad audience on Twitter.
With the help of direct message cards, businesses can capture user’s attention with the help of images/ videos and the call-to-action buttons can assist them take compelling actions. This technique helps businesses reach their targeted users inbox directly.
As twitter cards fall under the spectrum of Twitter Ads and require a budget, it is best advised to partner with a Top Twitter Marketing Company so as to save on additional and unwanted advertisement expenses.
Advanced Search– Just like Google search, Twitter Advanced Search can prove to be an effective tool in order to search for prospects and potential leads.Its Working is pretty simple.Based on your business’s product or service offerings, form a cloud of the best words or catch phrases that defines your business best. Bonus Tip- With the help of advance search you can target specific competitors thus helping you stand ahead of market competition.