Starting your own digital marketing agency?
Perplexing, isn’t it?
Relax, here is a complete guide as to how you can start up your own profitable digital marketing agency from scratch!
Now, there is no cookie-cutter way to start the best advertising agency, but with the following tips, you sure can catch up!
Let’s get started…
1) Have a clear goal in mind
2) Find your focus
Many of the advertising agencies get this wrong. Focus your time and efforts on the right audience. Know your audience, who they are, their likes, dislikes, and what makes them tick.
Deliver a specific set of ideas to the right set of audience. At the start, it’s tempting to try and appeal to everybody as you need a pool of clients under your roof, but don’t just give into it without any research.
Figure out by answering these questions!
- What is your niche?
What kind of clients are you looking for, and why? Are they small independent businesses, fashion brands, or high-end brands? Having this will info will narrow your target audience further down.
- Who to reach out to?
What are you here for? The geeks, the wizards, the whizz-kids, the hardened professionals, or the new kids on the block? This will help you find the people you’ll connect with, and how you’ll begin to establish a loveable brand.
- What makes you unique?
There are thousands of google ads companies in Dubai, what is it that makes you stand out? What do you value or do differently than others?
Just say no to things that don’t fit your goals, and you’ll be a success in no time.
3) Build relationships
Always remember, “Your network is your net-worth”. And, it’s a statement that will never go away or lose value, because it’s true. The relationships you shape up and grow before you need them are the most important.If you need to start a marketing agency, all you have to do is reach out to people, offer help and value.
Probably someone has asked a quora question you know the answer to, or you know how to get someone out of a social media mess, or you can help someone rank better organically or through SMM. These all serve as different ways of offering help & providing value to different customers.
That’s how you build leads and establish yourself as a successful business.
Ponder over all the industries you want to work in, where your audience spends their maximum time, and look out for people you’d like to work with, and accordingly reach out and connect with them.
4) Create a clear brand identity
A strong brand identity is what turns your company into a breathing entity. It is an indirect message of your brand that is communicated over and over again through a series of visual elements, graphics, and language.
While branding, keep the following in mind :
- Carry out an internal or external audit
- Dictate your brand personality
- Build a brand personality
- Get creative Focus mainly on your logo creation, tagline, color palette, typography, etc that goes into the final look of your brand.Voila, your brand finally has an identity that you can flaunt overall social media and also through other marketing means. Make sure your brand has a face, voice, and story that stands out among all your competitors.
5) Get yourself online…
Well, you already know you need a decent social media presence to start up your business, build a kick-ass website with appropriate graphics, content, and layouts and get yourself on all the social media platforms. Focus on getting the essentials locked, mainly the domain, and you can worry about the design later on. Many agencies have started on free WordPress themes and gone ahead to be giant successes.
Have some good feed posted on a regular basis to keep your clients and customers engaged. Once you take off and manage to build a pool of clients, customers would then start recognizing you as one of the best PPC services company Dubai.
6) Generate an incredible portfolio
Have you heard of the saying, ‘Actions speak louder than words’?
If people see that you have delivered great results within the given timeframe for any of the brands they know or trust, they are most likely to trust you enough to work with you. Having a resulting portfolio is essential for generating new business. Compile a list of your previous projects, or simply try to work within a constraint budget with a few clients to get started with your portfolio. Today, a portfolio is considered as a minimum requirement for any agency to possess.
Make sure your portfolio includes the following :
- Headline and snippets
- Client testimonials
- In-depth case studies
- Future goals and targets for the company
7) Brush up your SEO Skills
Not that you need to be a pro before starting a digital agency, but it is always better to have your basics of SEO in place. Even a small update from google can turn the most experienced SEO expert into a blubbering beginner all over again since SEO is changing and evolving on an everyday basis.
Learn the rest of the techniques as you go ahead and get further experience.
8) Get social
Once you get your social media in place, make sure you use them for the right reasons. With the right marketing and customer engagement, you can easily drive leads and get more and more customers to trust your brand.
9) Make sure you optimize all your creations
Anything that you create ensures that it is optimized to be found on search. Even if it brings you minimum leads or views, it is better than having none of it.
10) Get your reporting tools in place
Clients would need reports of the results that you are getting, and as an agency, you would need to track the results via timely reports.
Have an excel with your branding and save the files for back up. Google docs could be your second option.
11) Budget and forecast
Knowing how you would want your business to grow and how your business is going to grow are the key aspects that would determine the growth of your business. Managing your time and finances would be the biggest challenge that you need to overcome.