Marketers are well aware of the importance of Search Engine Optimization (SEO). However it is difficult to predict what is coming next. A new era in SEO is upon us, it isn’t about adding on to your current SEO plan but more of reevaluating and recreating your current strategy.
Up to today, SEO has mainly revolved around browser based search engines, namely Google. This is no longer the case as many searches are taking place outside the traditional browser window, and the rules of this have yet to be defined.
We have spotted 3 main search patterns that are currently emerging and will most likely change the way SEO works.
- Mobile Search
90% of mobile users use their phones to search up whatever information they need. Gone are the days when users switch on their pc, go to a search engine page and look up the information they require. The mobile has become the internet. However 84% of users spend most of their time on apps.
An app store today is pretty much what Yahoo was 20 years ago, this means better app search tools are soon to dawn on us. For example Spotlight can search within apps and at times bypassing Google. It won’t be soon before long that SEO for apps and their content will change how marketers and users browse for information.
- Social Search
90% of mobile users use their phones to search up whatever information they need. Gone are the days when users switch on their desktop and go to Google to find out more about a certain topic. From Facebook to Twitter, multiple social media sites have included new features that allow users to now search for content within the app. This changes the SEO game entirely as optimizing your content for Facebook and other social media channels is very different from optimizing your content for Google.
Previously, social media channels have acted as a channel to promote content and direct users to the main website. However, in the last year, social media channels have redesigned their features to keep users within their apps without having to pass through. Social media channels used to be a powerful platform to which users could find content on external sites, but the future looks different and optimizing the content will change as well.
- Voice Search
With the emergence of voice activated virtual personal assistants such as Siri, Cortana and Google Now and everything from your watch to your home lights are connected via the internet, there are endless possibilities when it comes to searches. Given that the access to the internet has diversified, so has the search behavior of your target audience.
Until today, browser search engines are dependent on the expressed search terms. These voice activated personal assistants on the other hand function on the users search history and context. This has made it easier for the user to say goodbye to the pc.
It is the changes in the user behavior that influences the changes required in the SEO strategy. To ensure your Search Engine Optimization strategy is up to date with the trends; speak to a SEO company in Dubai that can help you keep up with the changes. A SEO company like Prism can help you ensure your website is constantly updated to fit the requirements of various search engines and social media platforms.