Let’s be frank, social media has always been a two-way sword, on one hand, we all want to share our lives and obtain the much-expected exposure by receiving a high amount of likes and comments, well on the other hand, we also can’t deny the ever-growing narcissism, bad influence on kids, the increasing addiction to our smartphones, and other elements.
So, we often deplore social media, but more often than not, we go back to our daily dose of addiction- Social Media.
For years, people have been complaining that social media needs to be fixed, or at least improved. Growing up in a time of unparalleled scrutiny, social media channels like Facebook and Twitter have made small adjustments, but major changes.
Guess who would be adding to this? You guessed that right!
The co-founder of Wikipedia, Jimmy Whales, with his new initiative, WT Social.
Designed as a social media network, WT Social is mainly focused on sharing news and discussions, giving us a good blend of Wikipedia with social media. Jimmy Whales aims to attract a large audience segment to this platform.
Here are a few things we think are important for the platform to be a complete hit!
- Make conversations the driving force: Today, people are addicted to social media as it gives them access to people, contentthe and communities they care about. Each social media platform is known for its own uniqueness. People use Facebook to stay up-to-date with their colleagues and friends, Twitter is used to see what their friends, celebrities and also what their favorite brands are doing. Reddit is used to connect with people who share similar interests, LinkedIn is used to learn about people’s careers and work life.
To obtain a massive amount of audience on the platform, reasonable content and diverse conversations need to be put up left, right and center to engage the audience.
Once it becomes a regular drip-feed of news, it will gradually build usage and eventually become a powerful place to find engaging news and content.
WT Social has to make sure content and discussions are the key drivers.
https://t.co/Uk7PUE8GV2 just passed 200,000 members while I was having dinner with @carolecadwalla, @iRowan , @chrisinsilico , @RanaForoohar , @jamiesusskind and others on the general topic of what's gone wrong with social media and the world in general.
— Jimmy Wales (@jimmy_wales) November 18, 2019
- Online users don’t generally pay for social media: As making use of social media platforms is entirely free, the majority of the people do not really pay to browse or make use of it. They often pay to advertise on social media networks that have a massive following rate or traffic on their page or platforms. For example, Spotify. It has been observed that giving out quality content in return pays for advertisements generated through your account or platform. WT Social is sure to provide pure quality content regarding any social media platform (paid/ unpaid).
- Straightforward consumption and publication is a prerequisite:One of the basic objectives of social media platforms is to provide its users with anonymous content. Prior to the emergence of social media platforms, content was readily available and scattered all over the internet. This, in turn, increased the level of website development and interfaces for browsing content. The only way this content could be shared was via a link. Social media emerged as a game-changer for all of this; it created a timeline of content that was not only readily available, but was also visually endless. The streamlining of this content increased readability, usability, and provided a gratifying experience. WT Social structured itself with the hope that the look and feel operates like any other social media platform, so as to give users the same desired experience, still sticking to their goal of generating high-quality content. Just like any other social media marketing platform, WT social too, provides users an opportunity to comment, share, edit, and invite to edit, as well as add or publish any new article.
- Simple sharing is vital:One of the reasons why social media platforms succeed is due to their high-share ability rate. Via social media platforms, one can share content regardless of its time. Businesses love re-shared content as it opens gates to build a new potential audience, get exposed to new audience types and immediately spike up their following rate. Re-shared content generally builds common experiences amongst various groups of people. WT Social does not operate solo, it provides users with the ability to share great news on WT Social, via email, social networks, websites and beyond. Consuming quality content and being able to share it is the need of the hour and is highly recognized by brands across the globe.
All the Best WT Social, see you’ll venture in the near future!