Figuring out the perfect social media strategy that works for your brand will take a few trials and errors. The trick is to try and identify possible problems and tackling them before they arise.
Prism has identified some common mistakes made by marketers on social media and how you can easily overcome them
- Insufficient posts
By posting regularly and consistently, you maintain your share of voice online and establish your position as the top of the mind brand among your target audience. Always ensure your pages are up to date with fresh and relevant content that will keep your audience coming back for more.
Being enthusiastic about updating your page is a good thing, being over enthusiastic isn’t. Nothing is worse than an overcrowded news feed with numerous posts from the same brand. Reduce your posts by eliminating those that do not receive much engagement.
Listen to the conversations taking place on social media. This helps you better understand your target audience as well as your competitors. By listening to the chatter that is taking place and interacting where possible, you will be able to gain more impressions among your target market.
- Over selling
Yes social media is a great platform to inform your target audience of your products or services. But it is not solely an advertising platform. Overselling your brand can easily turn off people. Instead of hard selling, use the social media platforms to engage and interact with your audience, share educational content that will have your target audience coming back for more.
- Quick responses
Checking your social media pages once a day is not enough. Ideally you should be online responding to comments and messages every few hours at the least. This will help build a relationship between your customers and the brand. Even if the same question has been asked by different users countless times, responding to it will leave your customers with a positive impression of your brand.
- Try something new
It is easy to fall into a routine when managing your brands social media account. If this is the case, it won’t be soon before long that your followers will get bored and stop engaging with your posts. Always keep things new and fresh by switching things up. Study what other brands are doing online and learn from their mistake.
- Seek Help
When your brand page starts doing exceptionally well, it might be a good idea to seek professional help. An experienced agency such as Prism is able to help you plan, schedule and manage your pages efficiently. Working with an agency such as Prism will not only help reduce your workload but also eliminate the possibility of your making any mistakes when the management of these accounts become overwhelming.
- No plan = Trouble
It is essential to have a plan when you begin even if you constantly change it along the way. Even if your initial plan is a brief outline, it acts as a guideline to your strategy. Investing a little time in this plan can go a long way even if it means reassessing and changing a few things here and there over time.
Sometimes it takes a while for you to see the fruits of your labour on social media. But just because things do not pick up immediately, do not give us just yet. Always be aware of potential risks and be honest when evaluating what works and what doesn’t.
Prism is a social media agency based in Dubai that has been managing social media accounts for a variety of clients over the past 10 years. To find out more on how Prism can help you manage your social media accounts, visit http://goo.gl/tE7UKE or call +97144357445 today.