Imagine attending a fabulous dinner party that is attended by lots of interesting people. And then you get stuck with the most boring group in the room and slowly your eyes start to gloss over and your mind begins to wander mid conversation.
You do not want your social media page to be like that do you now?
Repeating posts and being too promotional will just bore followers to the point they unfollow you. New and exciting conversations with interesting fact will have your followers coming back for more, interacting with your brand and keep coming back for more.
As a Social Media Agency in Dubai, we have come up with a list of basic etiquette you as a brand should adhere to and how to avoid some “bad habits” on social media.
1. Conversational Narcissism
One of the worst habits on social media is conversational narcissism. This is when brands continuously try to direct the conversation back to themselves. Too much self-promotion tends to turn followers off. Instead master the art of conversation. People love to talk about themselves, so try and ask questions when engaging with your audience.
By participating in conversations and sharing useful tips, tricks and information will encourage followers to start engaging and sharing your content.
The golden rule of social media content is divided into three forms of posts:
• Content that promotes your brand while turning followers into customers and generating sales
• Content that shares information from influences related to your brand
• Content that engages with your audiences personalities and helps build your brand
2. Over Pitching
Overselling your brand may most likely result in annoying your followers on social media. Avoid filling your followers’ feeds with sales pitches that encourage them to share or retweets the posts or links. However, if your main point of sales is your social media page, then instead of a hard sell, attract your followers to purchase your products or share your link b offering them something in return. Be it a discount on their purchase or a free gift, people love getting something in return. And remember to always mix it up with interesting content.
Another option would be to encourage your followers to help you generate content. For example if you run a restaurant, get your clients to post photos of your food on social media. User generated content indirectly helps you promote your brand to a wider circle of audience.
3. Never Listening
A conversation is a form of communication between at least two parties; where there is an exchange of information, facts and questions asked. These same rules apply to social media as well. A fundamental mistake made by many brands is that they keep sharing content, encouraging like but when a question is asked, they tend to go quiet.
It is important to listen to what is said and monitor the chatter. There are many tools available now that can help you monitor social conversations about your brand and help you respond efficiently. Here at Prism we use Hootsuite to effectively monitor the online chatter of all of our clients.
By combining listening efforts and comparing analytics, it helps give you a better understanding about what is of interest to your target audience. Sharing content related to your brand also helps generating a higher engagement rate. Remember, listening to what is being said could give you an advantage over your competitors.
4. Standard Responses
The concept of brands and businesses getting on social media was to enhance the personal communication online. It is sad that so many pages continue to give generic automated responses to their followers when they are contacted. Give it a thought the next time you respond to a social media message, is this how you want your brand o be perceived by your followers?
As a Social Media Agency in Dubai, that manages a variety of accounts, we have acknowledged the fact that each individual social media page appeals to a different set of target audience. The same response does not work or is not relevant for Client A as it is for Client B. By having custom responses for each enquiry, this will help strengthen the relationship between the brand and the audience. Always remember to keep in mind the brand guidelines and desired tone of voice consistent throughout.
Avoid getting over excited on social media that your followers unfollow you, block you or even worse, report you. Some of the more severe social media offenses you should avoid are:
• Misusing hashtags
• Serial posting
• Posting the same content over and over again
• Click-baiting your audience (enticing people to click a link, but not delivering)
• Promoting your product and services in inappropriate groups, channels, threads, etc.
• Spamming comment threads
• Fraudulent reviews
• Creating fake accounts
• Hacking into social media accounts
Another social media “offenses” that is not as severe as the above is the habit of over posting. This is normally a result to compensate the lack of regular posting. A content calendar is great to organise and regulate posts on social media. It also helps with consistency throughout a period of time.
Misusing hashtags may seem unimportant. But piggybacking on trending hashtags inappropriately to promote your brands is insensitive not to mention a PR nightmare. Always research hashtags prior instead of randomly using them as it will work out in your favour in the long run.
These are just some of the bad habits that many brands unconsciously are victims to on social media. Prism is Social Media Agency in Dubai that has been managing various social media accounts for the past 10 years. With a team of experienced professionals, we can help you avoid falling victim to these mistakes and help you build your brands social media pages. Call us at +971 4 435 7445 today for a free consultation.