Initially known as a Microblogging platform, the functions of Twitter have gone far beyond just randomly posting what’s on your mind under 140 characters. It has now become a platform to share news links, interesting images, promoting a product or service as well as interacting with a wide range of people who share common interests and getting to know them better.
Similarly the platform helps establish and strengthens relationships between businesses and their customers as well as with the journalist. While this works for various industries, many PR professionals have leveraged the power of Twitter to establish and strengthen relationship with journalists.
Here is how it has worked for us :
- Search and follow
Search for the journalist you would like to connect with; someone who works with a publication that is related to your brand and start following them.
- Pay Attention
Keep track of the chatter that is going on between journalists. Find out what they like and dislike. #UAEPR is a great hashtag that many journalist use when talking about the local PR be it praises or otherwise.
- Be Heard
Engage with the journalist, retweets a tweet or share an article they have written and tag them in it. Always remember to thank the journalist when they have covered your story to win you extra brownie points.
- Lend a Hand
Retweet a question they have or provide them with useful answers when required. For example if you know of source for a story they are working on, pass it on. You never know when someone will do the same for you.
Ask interesting engaging questions that journalist cannot help but respond to when establishing a relationship with them. But make sure this question is about them and not your brand.
Remember, PR isn’t about hounding a journalist and spamming their inbox with press releases and listing. Instead it is about building long lasting relationships with the media. A PR agency like Prism has already established strong relationships with various journalists and can help you get the coverage you deserve for your brand. Visit http://goo.gl/VIjdy8 for more information