Twitter is a great social media platform to interact and build a strong relationship between your brand and your target audience. However, that is not all.
Can Twitter drive sales of your products?
Let us start with the basics. Twitter started off known as a mini blog, enabling users to send out tweets 140 characters long. With the use of hashtags, users can track what interests them and keep up to date on a certain topic being discussed globally or locally. There are 271 million active users on twitter who generate 500 million tweets daily.
Prism is the Best Social Media Agency Dubai which can help you harness the power of Twitter to drive sales through social media.
How can you harness this huge database and drive sales to your brand?
Including links with your tweets is a great way for users to interact with the content. Given Twitters limited character count, by including a link you are able to inform your audience briefly about a topic and they can get more information by clicking on the given link.
It’s not enough to simply tweet about your brand, expect your audience to spread the word and go ahead to purchase your products or services. Did you know that by accompanying your tweets with appealing images drive 18% more click-throughs, 89% more favourites and 150%more retweets?
So how do you encourage your followers to retweet your tweets? Simply ask them of course. Studies show that by simply specifying for a retweet or RT in your tweets generates a retweet rate of 23 times more than when it is not mentioned. Actionable words work! Use that to your advantage.
Recycle your content.
The life cycle of a tweet is about 30 minutes. After which, it disappears off your audiences timeline. You can and you should reuse and recycle tweets wisely. The same tweet can generate approximately 100 clicks the first round and a much larger number the second time. Space it out over time, do not reuse it immediately as it is social media suicide.
Use relevant hashtags wisely.
By doing so, you will be able to reach a whole pool of users that may not have heard of your brand but are interested in the products you offer. For example you are a unique boutique hotel in Dubai offering guests a local experience with 5 star services. Hashtags such as #BoutiqueHotel #BoutiqueHotelDubai #DubaiHotel #HotelsDubai will reach travellers across the globe that are searching for something different and are planning their next trip to Dubai. They may not have necessarily heard of your brand as it is not within their geographical circle, but by searching these hashtags it creates brand awareness.
Schedule your tweets wisely
Scheduling tweets is the most efficient way of managing your social media account. Because let’s be honest, as much as we want to, we cannot spend all our time tweeting. With a carefully thought through content plan, it enables your brand to have a strong presence on social media. By planning in advance and scheduling tweets based on your target audience usage patterns, it enables your brand to gain maximum visibility with minimal effort.
Interaction is the key to gaining customer loyalty. It is pointless having a large following if you do not interact with your followers. By engaging with them, it gives your followers a sense of belonging. When a question is asked, answer it. When a compliment is paid, acknowledge it. It is a small gesture but it means a lot to your audience.
Tweeting may seem simple and easy. And yes it is. But in order to obtain leads and drive sales, an effective and organised plan is key to maximising this platform. Choosing the Best social media agency in UAE is necessary to take your brand to the next level.
Prism Action Communications is a leading social media agency in Dubai offering our clients the service of a large digital marketing agency in UAE with a personalised experience. With a dedicated team of experts, you can rest assured we are the best social media agency in UAE. Give us a call and let us help you leverage the power of social media to take your brand to new heights.