Social Media is a great tool to get your message across to a large audience efficiently. It can be time consuming to monitor each and every social media page on a daily basis. There are various tools that can help you monitor your accounts saving you time.
Social media is a great platform to connect with your customers and audiences on a more personal. For example, if your business is a hospital, you can share news and images of events hosted by the hospital, make announcements of new or visiting doctors, special packages offered and more.
Let’s focus on two of the most used social media platforms for the healthcare industry; Twitter and Facebook and how you can efficiently monitor these platforms.
Hootsuite is a great tool that helps you manage multiple social media platforms as well. From Facebook to Twitter and LinkedIn and Google Plus. This tool is perfect for scheduling your posts as well as monitoring your pages. With the Hootsuite analytics you are able to monitor the reach and engagements of your posts as well as the demographics of your followers. It’s a great insight to understand which posts drive higher traffic to your page.
Facebook Analytics is a free tool on your Facebook pages that provides you with insights to your page. From demographics of your followers to the reach and engagement of each post this tool provides you with the numbers you need to understand your consumers.
LikeAlyzer is another tool that analyses Facebook pages. It not only generates reports but also highlights areas of your page that you can improve. There is also a section on this tool that allows you to see where you rank among your competitors in the healthcare industry. A great advantage to get ahead in the social media platform!
TweetDeck is a desktop tool that is similar to Hootsuite. It allows you to monitor multiple Twitter accounts and schedule tweets accordingly. By creating custom tabs you can keep up with the trending topics in your industry or region, follow what is being said about you and your mentions across Twitter.
Whether you are managing a single brand account or multiple brand accounts, there are various tools out there that can help you work efficiently and effectively. Hiring the right social media agency Dubai can help you take your Healthcare Marketing efforts to the next level on various social media platforms.