In this day and age, no event is a roaring success if it isn’t trending on social media. It is every event management teams dream after all their hard work and efforts, to have the attendees raving and engaging in conversations about the event.
It is an incredible achievement to be trending on social media. But how do you encourage your attendees to participate in the social media chatter around your event? We have put together a few pointers to help you take advantage of the power of social media.
Customised hashtags is the first step to get trending on social media and is a great way to connect with your attendees before and during the event. Sticking to one hashtag that is short and sweet makes it easier for you to track the chatter as well as is easy to remember and reduces the character count when it comes to Twitter. Remember to inform your attendees about the hashtag prior to the event and reinforce it during the event. It can be as simple as including it in the invite.
- Real time streams
Have a screen during the event that live streams the social media chatter. This encourages attendees to use the hashtag and post images and videos on their individual pages. However always remember to filter through he posts before they go live. Nothing is worse than having a negative post displayed on your screen for everyone to see.
It is wise to have one person solely managing the social media platforms on the day. This person should also have a set of pre-empted questions along with appropriate responses throughout the event. This helps reduce the response time should attendees have any queries. The social media manager of the day should also have content created prior to the event and scheduled accordingly to keep the conversation going on social media.
- Rich Content
Did you know that a tweet with an image receives 18% more clicks, 89% more favourites and 150% more retweets than a plain old tweet? As effective as scheduled posts are, have someone on ground taking photos and videos and posting them on social media throughout the event. This will in turn encourage other attendees to do the same. It also helps to tag the attendees in the posts to gain more impressions.
- We Have a Winner
Have an on-going social media competition throughout the event. For example the best attendee picture of the night or the person who has posted the most on social media. Prizes can be as simple as a dinner for two at the location or tickets to an upcoming concert.
- Photo Branding
People love taking photos and sharing it on social media. Ensure your event is not only photo ready but is well branded. Photo booths are great to get the ball rolling. Fill it with signs and cut outs of your hashtag and encourage them to post!
If your event is being sponsored by a partner, have them share your posts as well as post on their social media pages using your hashtag. Similarly piggyback on the posts of influential attendees; share them on your pages and post their quotes while tagging them during the event.
Prism is an events management company in Dubai that provides end to end support for events. From the conceptualization stages to the collateral designs and social media management, Prism is the go to event Management Company that can ensure your next event is a success both on ground and online. Visit www.prism-me.com or call +97144357445 today to find out more.