Referred to as the king of social engagement, Instagram has over taken Twitter and Facebook in terms of engagement and marketing. Big brands have moved to Instagram to connect with customers and attract new customers.
With over 400 million active users, it is no wonder why building their followers on this platform is a priority for many brands. There isn’t a secret formula to instantly build your fan base on Instagram, however there are a few simple steps that you can follow to help your target audience can find and follow you.
Similar to other social media platforms, simply posting pictures without a clear strategy is a completely was of time and effort. The three main elements to planning a clear strategy is to first research your competitors. This will help you understand what a realistic following will look like especially if you are a niche business or industry as well as the content that is being shared by your competitors. By understanding your competitors, you will also have an idea of the frequency of your posts that are expected by your audience as well as giving you an idea on how these businesses engage with the audience.
Deciding the story you want to tell and how you are going to convey this to your audience is also important. Finally remember to set goals and timelines.
In order to attract new followers, there are a few steps you can take to make your Instagram profile visible to the multitudes. Announce your arrival on Instagram across your other social media network and remember to link your account to your other social media accounts.
Engage with your target audience by following their profiles, liking and commenting on their posts. Remember to use relevant hashtags to broaden your reach.
It may seem simple enough, good content = more followers. Good posts consist of clear images, consistent branding and interesting images are key to attracting your target audience. Posting it at peak times also increases visibility of your posts. Also remember to no never overload your posts with hashtags as it can be distracting. Ask questions to encourage your audience to engage with your posts.
Running various contests and campaigns is a great way to build your followers. To enter the contest, ask people to follow you, like, comment on one of your photos, use a specific hashtag, or repost one of your photos. Encouraging user-generated content as part of your contest will help you reach more people
Don’t forget that Instagram is a picture and video based social media platform so your pictures and videos need to be on point and amazing. If you shoot your product with your camera phone don’t bother putting it on Instagram or wonder why people don’t like it. It is simply because your photos aren’t good enough. Invest into good photography. If you feel that your face needs make up don’t post images on Instagram that aren’t presentable enough.
Prism is a Dubai based social media agency that can help build your brands presence across various platforms. Having worked on social media accounts for various brands across the board,why not give us a call today and let’s work together and take your brand to the next level. We do amazing photography and Videography too.