In the past 5 odd years or so, Social Media has changed the Brand Marketing paradigm forever. Is this a fad that will eventually die off? Highly unlikely! Social Media is not only here to stay but essential in building a brands name among their target audience. However jumping on the social media bandwagon without a single clue of how to fully utilise its benefits can be rather overwhelming and scary.
Social Media is an online tool used to communicate and interact with other users across the globe. Sites such as Facebook, Twitter, Instagram and Pintrest encourage its users to engage, converse and comment.
Why do you need social media?
Whether you are a small start-up or a multi-national corporation, you NEED Social Media. Your customers are online and you should be too. Your target audience is constantly surfing the web for information, taking about their needs and wants and acquiring recommendations of various products and services. If you are not there to guide them to the right path, which is your path; your competitors will be more than happy to do so. Social Media will help your brand elevate your customer base dramatically by building online relationships with them.
So what do you need to do for your brand to have a positive impact on Social Media?
- Interact, Listen & Acknowledge
Listen to what is being said online. By reading your target audience’s content and understanding what is important to them, you are able to create content that will spark their interest and strike up a conversation. Take the time to find out who the influencers in your market are. These are the users who have quality audience and are most likely interested in your products or services. Never ever ignore your audience; always interact with them even if it is negative feedback. You wouldn’t ignore someone who reaches out to you in person, so why do it online? Remember to expand your reach; you should join in on conversations that are trending. This allows you to engage with a wider scope of audience outside of your circle. And remember to always acknowledge those who speak positively of your brand.
- Focus + Quality = Success
“Jack of all trades, master of none” sounds familiar? Focus on a specific content marketing strategy to build a strong brand. This allows you to have a better chance for success. We choose quality over quantity any day. This applies to both content and connections. It is better to have 100 good followers who interact and share your content as opposed to 10,000 followers who do not. The same applies for posts. Never clutter your audiences’ timeline with posts that have no strong content. Remember less is more. Focus less on filling up the space but instead focus at creating amazing content that captivates your audience and leaves them wanting more. If all of your posts consist of you directly promoting your product, people will stop listening. Add value to your content and aim at building a relationship with your influencers and consumers.
The web has evolved from being a passive medium to an interactive medium and has had an impact on how individuals around the globe interact. The rise of social media has led to a shift in consumerism creating an amazing platform to market your brands. The volume of data that consumers have made available online is unbelievable. It is a marketers dream come true and should be used to its maximum advantage.
The right Best Social Media Agency in UAE will be able to help you leverage the power of social media and bring your brand to new heights. Prism is a Social Media Agency Dubai that strongly believes in the power of social media and is able to work with you to achieve your social media goals.