The top 35 tools you need to master if you want to maximize your return on investment on all social media marketing. These tools are mostly free but some are paid for their advanced versions. The admins of this blog have not got any consideration or payment from the owners of these sites and tools.
If you are a content marketer or social media practitioner or aficionado, chances are you have come across these tool but to use them together in a synchronized manner is an art in its self. So here goes.
Part 1: Content Research
To create content one must have a good understanding of what type of content your target audience is looking for. Some of the tools we use at Prism are as follows:
Visual.ly provides an end-to-end platform for delivering infographics, presentations, web experiences, native analytics, videos, campaigns and micro content.
HubSpot is a company that develops and markets a software-as-a-service product for inbound marketing. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others.
Dribbble is a community of Web designers, graphic designers, illustrators, icon artists, typographers, logo designers, and other creative types share small screenshots (shots) that show their work, process, and current projects.
BuzzSumo gives marketers what content is working and what is not! It is a tool to give insights on content, influencers in a particular area, alerts and competitor analysis.
ContentForest is a digital platform that helps generate ideas through seamlessly integrating relevant content.
Answer 18 simple questions about your products and services, and Content Idea Generator will generate literally hundreds of great ideas for blog posts, articles, tweets… and just about any other kind of content that will attract more visitors to your website and get more enquiries about your products and services.
Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users.
Part 2:Content Organization
Organizing your content to make it easy for people to find is in itself a huge task. Here are some of the cool tools that you could use to organize your content and make it easy for your target audience to find on the net.
Pinterest is a visual discovery tool that helps people collect ideas for projects and interests. Users create and share collections (called boards) of visual bookmarks (called Pins) that they use to do things like plan trips, develop projects, organize events etc
Curata provides content curation software that enables marketers to curate the most relevant and highest quality content as part of a successful content marketing strategy.
Trello is a free web-based project management application that help monitor projects by defining them into Boards, Lists and Cards
It is an application allows the user to save an article or web page to read later. The article is then sent to the user’s Pocket list (synced to all of their devices) for offline reading. Pocket removes clutter from articles and allows the user to adjust text settings for easier reading.
Evernote is a suite of software and services, designed for notetaking and archiving. A “note” can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten “ink” note.
Part 3: Content Creation
Creating content that is cogent and easy to use and understand is a mammoth task by itself. And the good news is you are not alone in this conundrum of how to get the best content created in the most creative manner and at the cheapest costs.
At Prism we create our own content because thats what we do. Content creation is our Jam and we totally rock it. But here are some of the tools you could use to create the cool content you love to read.
Contently helps brands create great stories, engage audiences, and deliver business results. Contently’s provides a complete solution for creating, distributing, and optimizing content.
Scripted is an online marketplace that allows businesses to hire freelance writers for blogs, articles, and bulk social media posts. Scripted pays freelance writers a flat rate to create articles, press releases, website copy, social media posts, blog posts, and copywriting for various clients.
Based in the UK, Copify helps its clients develop content through its online applications which identifies copywriters who create content, and help publish with low turnaround time and no contracts
Skyword Inc, a content marketing platform and service provider, is headquartered in Boston, Massachusetts.
99designs is an online graphic design marketplace that creates their products by crowdsourcing, as customers can solicit designers to submit designs for contests to create products such as websites, t-shirts, or logos.
Swiftly helps customers get small design jobs such as logo changes, business card changes, photo retouching, vectorization etc, each at a flat rate of $19. Their average turnaround time is 30 mins.
Infogr.am is an information graphic designing tool that offers chart building capabilities. New users can try their hand at building charts. The application offers a wide range of design options, including traditional pie and bar charts as well as people symbols and other options.
Piktochart is web-based infographic software which allows users without intensive experience as graphic designers to create professional-grade infographics, using templates. A particularly critical feature of Piktochart is its HTML Publishing capability, which generates infographics that are readable by search engines, with multiple clickable elements for users, cutting out the necessity of hiring a developer in order to create a professional-grade, interactive infographic.
Part 4: Content Promotion
There are used in the previous 3 steps if you are going to load and content and your blog and forget about it. !! Promotion, Promotion and Promotion!! That is what content marketing is all about. When you have good content shout scream and yell about it share it coz on the internet sharing is always caring and caring always give you massive returns on the LoveInvestment.
So here are some really cool tools that you could use to share and promote your content
The coolest platform that you can share your presentations on. Simply upload ad share it with the world embed it on your social media pages or on your blog in fact the more you share the more returns on investment you get. Its really amazing we get average 3-5 referrals every week based on our slide share and blog posts!! Try it, its fun and really effective.
Outbrain is an advertising platform whose content marketing module offers to help Internet publishers increase web traffic to their websites. It does so by presenting them with links to related and interesting articles and other trusted content. Outbrain provides recommendation for several media-types – online, video, and mobile.
Help a Reporter Out (HARO) is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin.
This will drive traffic to your content and allow non-fans to get attracted to your content! Its really brilliant and thats why they are the third largest country in the world in terms of population!!
StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.
BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.
If you would like to know how to use these social media tools effectively to drive your business through social media, Please contact us or call us on 04 4357445