How Do you want to create blog posts people can’t help but share?
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
But first … Why does Shareable Blog Content Matter ?
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t help you or your content marketing requirements in any way. Your content has to be remarkable enough to encourage sharing.
Take a look at this Facebook page Page :Zen Interiors
We know their target audience like interior related news so we feed them with relevant information targeted to tweak their interest. We created content that was relavant( based on their own case studies and then marketed it via facebook ) . This is why their new website which we created as well, received more than 500% more visitors and traffic than their previous website. We clocked more than 10,000 visitors in the first month of launch of the website which in itself was incredible the most viewed pages were their portfolio and their blog page which we recent launched. We relied on data from their facebook interactions to delve deeper into the mindset of their audience.
Facebook can help you pinpoint and create remarkable content. No other social platform gives you the details Facebook can–personal tastes, interests and lifestyles are just a few.But how can marketers find and use all of this data and translate it into better blog articles that get more shares?
Let’s dive deeper into using Facebook to test out various topics, images and angles you’re considering for your next blog post.
Here are four ways you can use Facebook to find out what matters most to your audience so you can write the blog articles they’re looking for and want to share.
#1: Get Input and Review Engagement Metrics
What blogger hasn’t struggled to find new topic ideas? I know I have.You may be able to think of a few things, but the problem is that you don’t want to write about just anything. You want a topic your fans crave.If you’re already having writer’s block, how are you supposed to figure out that can’t-live-without-it topic? I suggest two things: asking and reviewing.
Asking seems simple enough, but sometimes the simplest ideas are the easiest to overlook. The next time you need blog fodder, post a Facebook update with a multiple-choice question asking fans to choose which topics they prefer. Multiple choice question on Facebook give your Fans a multiple choice question to learn more about what they want to read from you. You can also do a little digging in your Insights to see which of your Facebook updates have been the most popular with your fans. When you have a handle on that, formulate five to seven different ideas you can blog about that also relate to your company, product or general niche.
#2: Upload Images to Facebook Albums
A must-have for every blog post is an image that people can’t help but pin, tweet and share. Facebook can help you find just the right one. It’s the perfect place for testing images and storing them for later use. Check out the zen interiors facebook album and you know what I mean. Develop a regular practice to help you find images you can use in future blog posts and share them on Facebook. To stay organized, create a Facebook album for each of the major topics you blog about and house your pictures there.Also store images for future blog posts in Facebook Albums to track their popularity. As you continue to post images on Facebook, you’ll be able to tell which ones you should use in your blog articles based on fan input and your engagement Insights. The photo with the highest engagement rate wins! For example, a boutique clothing store could have a Facebook album for shoes, dresses, jewelry and accessories. When they’re ready to write about one of those topics, they know exactly where to find the most popular and shareable pictures!
#3: Search Facebook Graph For Interests
When you create content that’s exclusively about your niche, you’ll obviously engage people interested in that topic. But your fans and followers are people first. They have a lot of other interests outside your niche.Find and use those interests to your advantage with Facebook Graph Search. When you know the right phrases to use, it’s a goldmine of information. Facebook Graph Search holds a lot of data about what your Fans like.
Take a look at this try these top three tips out and and let us know how you fare contact us to know how you can use Facebook and your blogs to create amazing social interaction for your self and your business.