We have all heard about the rapid growth of social media platforms but not many healthcare professionals consider the increase of social media usage in the healthcare sector due to the fear of HIPAA regulations. Fortunately, this fear can be tackled by developing guidelines focused on protecting patient’s privacy. In today’s day and age, social media usage has not only increased drastically but has also brought in advanced opportunities to benefit from.
The popularity of social media continues to increase and demographics show that the most growing users of social media are individuals aged 45-54.Social media has provided a more amplified platform for individuals and organizations to voice their thoughts and opinions. Therefore, in order to engage with patients as well as professionals in the industry on platforms they use, social media must be a part of the overarching digital marketing strategy. Partnering with a reputed social media marketing agency in the UAE can prove to be the best option, if you are considering making a prominent online presence.
Here are a few ways social media can prove to be beneficial for the healthcare sector:
Raise awareness and counter misinformation– Social media can serve as an effective tool to share more information, discuss health care policies, promote health awareness, and connect with patients, caregivers, healthcare professionals, students, and colleagues. As social media is like an open ground for anyone and everyone to say or post whatever they desire, there is a lot of misinformation available on various medical and healthcare related topics. Healthcare professionals can make use of social media to eradicate such misinformation by providing trusted information on immunization, flu, virus, therapy, medication, treatment and care etc.
For example- On Twitter, Dr. David Juurlink shares important information related to healthcare and is dedicated to taking down health non-science.
Communicate in real time– Patients can also rely on social media for moral and financial support from throughout the world in difficult times and can access information related to their health problems and learn from other patient experiences. In short, social media can serve as an effective means of communication for healthcare providers and patients.Healthcare providers can support and educate patients through social media place forms such as Facebook, via Facebook pages as well as Facebook groups. It is advised to partner with a top Facebook media marketing agency in Dubai, UAE as they are well versed with the healthcare privacy policies and HIPAA regulations.
For Example- Aster DM Healthcare has an active Facebook Page that has regular posts related to the healthcare sector. Their page gives people an opportunity to gain knowledge and tips through their post, connect with them in real time, ask queries rated to medical issues, and connect with healthcare professionals, book appointments and much more.
Providing mass information–With the help of social media, healthcare providers are able to connect with more people by posting an informational/educational YouTube video rather than trying to explain something to each patient individually. Additionally, watching a video clip before meeting with their physician provides patient’s with some context and allows for a more in-depth conversation in the examining room. These videos can not only help attract customer but also provide knowledge so as to guide them in the right direction.
For Example-Dr. Mikhail Varshavski (Dr. Mike). He has a YouTube channel with a following rate of nearly 4 million people and aims to provide medically-themed edutainment. In the example below he made a video on his channel explaining what high blood pressure is, its impact and treatment options available.
Crisis communication- Receiving news via social media platforms in now 10x faster as compared to newspapers and news channels on the television. Healthcare professionals can use social media as an effective tool to provide information or give medical instructions during health crisis.
For Example– The WHO (World Health Organization) makes sure to put out tweets/ posts so as to inform the public about precautions as well as remedies to take while facing a healthcare crisis. Since they have a following base of millions of people, one tweet or social media post from them can cause caution and awareness to so many lives.