In the past decade or so, so much has changed across the globe including website designs. For example, the front end of a corporate website these days has a completely different look and feel to what it did 10 years ago.
Prism is one of the longest running web design company in Dubai that has seen the evolution of website designs in the past decade. The team sat together and evaluated the top 4 changes we have noticed in corporate websites.
The front end of websites has evolved in leaps and bounds in the past 10 years. Flashbacks to 2006; almost all websites were using tables to structure their layouts and included flash and 3D animations. Some websites were more confusing than others with a mash of images, links and heavy texts.
Luckily for website visitors, the design principles of websites have changed drastically in the past 10 years. A large majority of websites nowadays are built with minimalism, flat design and rich playful interfaces in order to optimize the users’ experience.
Take for example the Ryanair website. In 2007, It was bright, bold (not in a good way) and overwhelming. Flash-forward to today where the layout embraces minimalism with clean lines, a much nicer colour palette and easy navigation improving the user experience by leaps and bounds.
Initially, websites were merely the yellow pages of the internet and served as a directory with little additional information. Today, websites function as the number one sales person for the company. The functionalities of website have changed to become more sophisticated and caters to the customers desire to be served online. The percentage of online shoppers has increased to over 7% in the last decade.
These and many more new requirements have contributed to the increasing demand of the websites performance. A website that doesn’t perform well can lead to a higher bounce rate which in turn will affect the leads and conversions.
Take a look at the Vodafone website. Considered to be one of the top mobile operators in the world, their initial ecommerce website was very limited. Today, it is evident that their ecommerce module is the core of their website. It is easy to navigate and users can directly view the plans and phones available.
Before the emergence of smart phones, a mobile responsive website wasn’t a priority for many businesses. Today however 90% of people own smart phones and use it to access the internet more than they do using a pc. According to a recent study conducted by Google, 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase. Hence, in order to gain more leads, it is essential that your website is responsive on every portable device available.
The CNN website is a great example of a multiple device friendly website. Take a look at how it adapts from a desktop size to a mobile size seamlessly.
Previously, websites provided their visitors with the exact same online experience regardless. Website personalization is a new trend that has recently emerged. This basically means that the website adapts and changes the appearance of its content to suit the individual visitor’s online personality, device type and location.
Hubspot researched over 93,000 CTA’s for a period of 12 months and discovered that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors.
Netfix is a great example for personalisation executed brilliantly. Their personalised experience ensures that users receive recommendations based on their previous viewing patterns, which stimulates increased usage and loyalty.
Prism is a web development company that also has a strong team of professionals that provide web design services and works closely to understand the needs of the clients. Give us a call today and let’s work together and take your brand to the next level. We do amazing photography and Videography too.