You’ve poured hours with your web team designing the perfect website, spent days with your copywriters to create captivating content and invested money into Google ads to increase your website traffic. It paid off the beginning, but after a while, traffic started to drop and your website visitors left in a hurry.
Don’t fret, this isn’t the first time it has happened. As a web design company in Dubai, we have clients coming to us all the time telling us about the time, effort and money they spent to build their website and after a while they lack the traffic they initially receive.
After studying the market and feedback from our various clients, we have realized a few common mistakes made by companies that have caused them to lose out on many potential customers. We have listed these out below in hopes that we can help other companies avoid these in the future.
- Outdated Design
You design team may have spent ages working on your web design, however if your site hasn’t been updated in the last 10 then it is time for a facelift. Remember everyone judges a book by its cover, and if your website does not fit the bill, then it is most likely visitors will leave within seconds after reaching the home page.
- Illegible Content
When designing your website, it isn’t just about colours and pictures. The font you use plays a very important role in capturing and maintaining the audience’s attention. Use high-contrast colour combinations and ornamentation free serif or sans serif fonts for your page and always stick to larger font sizes to avoid having your audience squint when reading about your new product.
- Outdated Plugins
Ensure your plugins are up to date to reduce the load time of your website. For example, YouTube now is in favour of the HTML5 video player as opposed to the previously used Flash object embeds.
Avoid bombarding your website visitors with an overwhelming number of ads. An ad shouldn’t be the first thing a visitors sees when they visit your website.
- Auto-play videos
Nothing annoys visitors more than clicking on a website only to be greeted by a video blasting on their screen. Visitors prefer to choose how and when they consume information online.
- Unorganised Navigation
Imagine visiting a website and not being able to find what you are looking for. This not only causes you to loose potential customers but also negatively affects your SEO ranking.
Your website should represent your brand and its values. Your website’s personality is essential to convert your website visitors. This includes the content written. Ensure that it is as specific as possible to connect with your visitors and potential customers.
- Load Time
Did you know that 47% of website visitors expect a webpage to load within 2 seconds? Load time delays can decrease your visitor’s satisfaction and reduce the likelihood of converting them into customers. A web development agency in Dubai such as Prism can help you optimise your website and reduce your load time to under 2 seconds.
A strong call to action helps convert visitors into consumers fast. A great offer or promotion is more likely to have a visitor moving to towards the checkout line than leaving your website.
97% of users access the internet through their website. That means if your website sin not mobile responsive, you are losing out on a large chunk of potential clients. About 30% of online shoppers do not follow through with their online purchase if the website isn’t mobile responsive.
These are just some of the most common mistakes made by businesses. As a web development agency in Dubai, we here at Prism can help you optimise your website to increase traffic and reduce your bounce rate. Why not give us a call today on +971 4 435 7445 for a free consultation and website evaluation.