Before we get into that let’s talk about what websites are really meant to do …. Sales. Your website should ideally be your most effective sales person
What makes a good salesperson? He is someone who knows their product or service thoroughly, is able to gain the trust of their customer, has the ability to answer any question regarding the product and finally close the deal.
Similarly, if you are selling your products on your website, your website has to be your best sales person. Your brands personality and core values should be represented on your Ecommerce website. Prism has compiled the top 3 crucial elements that should be on your ecommerce website to seal the deal.
1. Core Brand Values
To gain the trust of your potential customers, always start from the basics. Your website need to convey who you are as a brand, what makes you different from your competitors as well as your core values. The Homepage of your website ideally should have your brands message, your best products and even current promotions.
Remembering that your homepage is the first impression the visitors have your brand, it has to be visually appealing. From the font and colours to the photographs and text, each of these elements makes a big difference when you create an ecommerce website design .
2. The Complete Shopping Experience
Consumers love the full experience when purchasing something new. The most effective way to increase sales on your ecommerce website is to have amazing product shots… and product shots from all angles. The ability to view the product from all angles enables the visitors to have the full shopping experience. Photos of the product being used are a great way to give the visitors a better idea of the size and scale of the product.
Grouping your products together into collections or a lookbook helps your visitors shop for the entire ‘look’ as opposed to one product at a time. Adding a customer review section to your product page helps convince the visitor to purchase the product as they are unable to experience it for themselves when shopping online.
3. The Sale
Probably the most important element of your ecommerce website is the checkout process. This is the final step to seal the deal, and if it is not implemented properly, all your previous efforts will be gone to waste. The 5 factors that contribute to this final experience is:
b. Guest checkout option
c. Easy form filling
d. Progression Indicators
e. Cart summary
Zero shipping charges always contribute to a higher conversion rate. Understanding your customers’ behaviours plays a big part when designing your ecommerce website. For example, if your customers usually purchase larger numbers, then it is wise to include a quantity selector on the product tiles. Little features such as this make a big difference when converting.
Every business varies, hence designing and developing your ecommerce website isn’t a one size fits all in terms of design and features. Always keep in mind that like an excellent salesperson, your ecommerce website needs to evolve constantly.
An experienced web development company such as Prism is able to advise you on what features and elements are required to fully optimise your website and enhance the customer experience. This in turn increases your conversion rates. Visit www.prism-me.com or call +971 4 435 7445 for a free consultation today.