Insha Qureshi

Insha Qureshi is a Social Media Account Manager at Prism Digital in Dubai, where she looks after client relationships and the social media programmes behind them. She holds a Master's in Marketing and works in English, Hindi and Urdu.

Her work covers the full campaign cycle. She starts by understanding each client's objectives, then builds content calendars, briefs designers and video teams, coordinates shoots and manages feedback until the work is ready to publish. She also supports influencer outreach and user-generated content, and reviews campaign performance so each month's plan is shaped by what the last one showed.

Insha has supported brands across a wide mix of sectors, including fintech, real estate, automotive, insurance, fire safety, entertainment and lifestyle. That range has taught her to adapt tone and content to very different audiences while keeping every brand consistent.

She is particularly interested in how strong content, audience understanding and data-informed decisions work together, including content that performs in search and AI-generated answers. Her approach is collaborative and practical: understand the brief, keep communication clear, make every piece purposeful, and let results guide the next step.