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This blog underlines 8 key considerations when deciding between Facebook and Instagram advertising. It  will help you make an informed decision while choosing a platform.

This guide explains in detail how to plan a social media marketing campaign. It also elaborates on tools that you can employ and discusses all the aspects that you need to focus on.

This blog explains in detail how to plan and implement a hashtag strategy that brings more reach and also elaborates on the benefits of using Instagram hashtags.

This blog evaluates some of the most common SEO myths and describes why they are not facts but just myths and why you should not follow them.

This guide explains an 8 step effective B2B lead generation strategy that is sure to win you more leads. It also elaborates on the tools you need to manage your campaigns.

This blog elaborates on how iOS 14 impacts the targeting capabilities of advertising platforms. It also gives some tips on how advertisers can minimize the impact of the update.

This blog highlights the top five emerging trends in the advertising landscape. It also elaborates on the rationale behind these trends and how to make the most of them.

This blog explains in detail the science behind backlinking and it underlines what to do and what not to do when building backlinks for your website.

This blog underlines key strategies to get your Facebook page or account verified and shares insights about what to do if the application is rejected.

This blog explains in detail how to analyze and evaluate keywords that your competitors are ranking for and use them to outrank your competitors.

This blog explains a stepwise approach to website migrations and provides an in-depth website migration checklist so that you can ace future migrations.

This blog explains how augmented reality and virtual reality are impacting marketing and PR and it also underlines some key strategies to cope up with it.

This blog dives deep into the subject of combining SEO and web design, explaining how to integrate the two and build a website that looks, and ranks better.

This blog underlines 10 tried and tested tips that will surely help you rank your videos on YouTube and succeed in the long run.

Link spamming is when you post or embed links that you want to promote, regardless of the context of the post, the quality of the link or page, or established link-building practices. It's also known as blog spam, comment spam, or wiki spam.

This guide explains app store optimization. It identifies the ranking factors, and best practices for organic ranking and underlines the benefits of investing in ASO.

This blog underlines 12 tested and successful Facebook marketing strategies for small businesses to survive and thrive among the intense competition.

This guide explains SEO writing in detail and elaborates the three crucial aspects for writing content that ranks better and is loved by the readers as well

This blog enlists and elaborates on some proven guest posting strategies that brands can use for better link building as well as increasing brand awareness.

This blog highlights some key benefits of video advertising and elaborates on some tips and best practices to use video as an effective marketing tool.

This blog highlights three essential components of the values-to-trust debate and gives you concrete takeaways to help you implement a values-led marketing approach.

This blog elaborates on different types of vulnerabilities that WordPress websites face and will discuss different ways of coping with them.

Email is one of the most successful marketing strategies. Use email newsletters to generate new leads, increase brand recognition, and increase engagement.

This blog analysis PPC for e-commerce in detail and underlines some key strategies to maximize revenue from the PPC campaigns for your e-commerce website.

This blog underlines some critical factors that play a vital role in making a website more user-friendly and catchy for visitors.

Deep links are links that take consumers straight to an app rather than a website or shop. They are used to direct visitors to certain in-app destinations

Pinterest has emerged as a platform with huge, potential and it is high time you start using it. Here is a detailed guide on how you can use Pinterest for Marketing.

Instagram Stories Ads are an effective marketing strategy, with over 500 million daily users. Businesses account for one-third of the most popular Stories, and 60% of consumers utilize the site to find new products.

Latest web development trends compiled by the best web development service provider in Dubai.

The Facebook story is a feature that allows you to post content. It can be photos, videos, and even animations that automatically get removed after 24 hours.

Google Ads, formerly known as Google AdWords, is Google's PPC advertising. Since Google Ads runs on an auction mechanism that occurs in real-time, you can use it to create ads, bid on specific keywords, and decide how much you are willing to pay for each click on your advertisement.

Some effective ways to use social media for educating children and marketing educational institutions compiled by social media marketing experts.

Instagram has become so popular in such a short time that I fear in the coming years, it will replace every other social media platform out there. Owing to its handiness and wieldiness, it has been ranked one of the top social media platforms in terms of user engagement after Facebook.

7 actionable ecommerce SEO tips in 2021 to increase traffic to your website. The aim of ecommerce SEO is to get your ecommerce store to rank as high as possible in search engines.

Instagram is a perfect platform because of two reasons primarily, the first being the facility of direct message conversations. The DM feature facilitates sales conversations as it is convenient for people to talk to companies through DMs.

This blog sheds light on different ways through which content duplication can occur intentionally or unintentionally. It also puts forth some strategies used by SEO Agencies to deal with the issue of content duplication.

This blog explores the latest web design trends defined by the leading web design agencies and also shares some effective tips and tricks that you can use.

Now more than ever, businesses need to elevate their online presence and level up their marketing strategies in order to attract more and more people eventually growing your business.

Social Media Marketing Agencies are keeping an eye on these growing trends that will not only have a major impact on your brand but also help grow your audience exponentially when followed the right way.

Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.

If you are running a social media marketing agency or you manage your own social media page, you need to fully understand the science behind the posting schedule. This blog categorizes the best times to post on all the social media platforms to get optimum results.

Want to create high-quality TikTok videos or just want to get basic guidance on how to get started on TikTok? TikTok has got your back. From basic instructions to complex strategies, TikTok Creator Portal has everything you will ever need to start your TikTok journey.

Google My Business (GMB) has seen an exponential rise over the year now and people are increasingly using GMB to increase the visibility of local businesses and has become a primary aspect of local SEO. This is a comprehensive guide to posting on GMB in order to get more leads for your business.

Instagram Marketing is the talk of the town and has become a hub of contemporary marketing, such as Influencer Marketing. Your business should have a strong presence on Instagram to get the much-needed exposure. This blog explores industry-tested tips to optimize your Instagram Business Account.

All kinds of businesses need to have a significant digital presence. Digital Marketing is a tedious task that cannot be performed by people not having expertise in the field. This blog discusses the reasons why businesses must consider hiring a Digital Marketing Agency.

Ranking organically is getting tougher everyday because of ever-increasing competition and continuously changing algorithms. It is important to pay attention to every aspect of SEO including on-page and off-page.

The focus has always been more towards off-page SEO and the technical side of things but the fact of the matter is that off-page and backlinking alone won’t do good if the on-page SEO factors are not kept in check.

WhatsApp rolled out its newest update last week and it was not welcomed by the general public. Rumors about WhatsApp sharing personal data with Facebook and other partner companies spread like a wildfire which resulted in people leaving to other platforms like telegram and Signal. WhatsApp had to issue a formal clarification to appease the enraged masses.

Pinterest is usually the go-to social media network for pinning recipes, DIYs, and décor ideas. However, the tool is indeed more than just the scrapbooking paradise that many would love to call it as it doubles up as a visual search engine. Some of the biggest brands – Apple, Samsung, Pepsi – are venturing into Pinterest grounds for their marketing efforts and SEO services. Let’s look at some of the strategies that digital marketing agencies can use to generate traction.

It has been a decade since Snapchat launched itself. Today the company has a of 218 million people across the globe! Companies and digital marketing agencies have adapted to the boom in the digital space and are making use of social media platforms to promote products and services to the audience. However, Snapchat, in a way, stands apart from the crowd of other social media platforms. 

You can use to increase exposure, drive site traffic, aid changes, and improve overall brand image.

In case you are prepared to ramp up your interest in Twitter but can't understand where to begin or what to tweet, Prism’s Digital Marketing strategies will help you to grow your business sales lead generation and conversion of your leads.

All about click-through rate, what a decent CTR is, how it influences your ad rank and Quality Score, and when a low CTR is to be considered. Search engines place a high premium on a decent click-through rate (CTR).In the PPC management agency model, the more somebody clicks, the more cash that search engine makes.

Instagram is ideal for your business? Indeed! Here's the reason why you should utilize Instagram as a business, regardless of what industry you are in. With more than 25 million business accounts and more than $7 billion spent on Instagram promoting a year ago, indicates that companies and businesses are investing in this digital marketing platform.

When you take the name Google Market is simple. You upload your items to a feed through Google Merchant Center, interface it with Adwords and voila, your product pictures and cost will begin to populate on Google's search results.

Leads are the eligible prospects who can become clients and envoys of your brand when you do your best. Of course, a firm may have a few significant objectives, however an enormous level of organizational objectives center around lead generation.

Ever imagined of increasing your organic sales on your high rated pages by 47% in just a year? If not, then you are just WORKING WITH THE WRONG...

So you finally caught the bug.. you set up your ecommerce store and you want to sell online. That’s awesome… but just setting up an ecommerce store is not enough you need to promote your ecommerce...

I created this blog to take you on a journey into speed. Not the "Fast and the Furious" kind, but your mobile website speed and how it affects your business customer...

TikTok is a social media platform that is used for creating, sharing, short, bite-sized videos and be able to share them within the app as well as out of the app on other content sharing social platforms.

Google is one of the most highly used search engines used by customers to make searches related to their needs and requirements.

According to a study by Google, 58% of consumers have found local business services near them by conducting searches via voice. Given the rate at which this shift and change in consumer behavior are happening...

The May Core Update for 2020 is done and the world is reeling under the changes it has brought with it. Millions of websites across the world have lost ranking and SERPs in one fell swoop.

Video has emerged as the most used and abused go to rich media for all social media channels since we started getting 3G internet speeds on our wifi and mobile device. As a leading digital marketing agency, Prism Digital has been using video to market our client's products and services for several years now but there has never been a more exciting...

Before we dive deep into how to use rich snippets, let us understand what is meant by rich snippets. Rich snippets are a type of structured data markup developers can embed on webpages using HTML. The markup tells SERPs what type of information can be found in the content on a specific page.

Subscribe to the news channels watch gulf news and national for latest updates. Watch the news and stay informed of the latest developments in the corona virus situation. Stay off WhatsApp groups spreading random rumors about Covid 19 it will only make you more paranoid and negative.

If you want to grow your number of leads you are generating on your website one of the simplest tools you can use is to improve your SEO game by updating your website and have more and more prospects found you in their SERPs AKA (Search Engine Result Pages). So why is SEO important to my small and growing business?

With another year almost behind us now, upscaling your online business has become the need of the hour. Of course, our usual marketing strategies like social media marketing, conversation rate optimization, SEO, continue to have their prominence; but as digital trends evolve, advertisers should be aware of the changes to adapt to the arising technologies and stay in line with their competitors