Samar Samara

Samar Samara is an Account Management Professional at Prism Digital in Dubai. Since joining the agency almost a year ago, she has managed a portfolio of client accounts, acting as the link between each brand's business goals and the specialist teams who bring campaigns to life.

Her work spans the full campaign cycle. She builds digital marketing strategies, social media plans and content calendars, then shapes the creative: campaign messaging, visual direction, video briefs and bilingual content in English and Arabic. She plans and runs integrated 360° campaigns that combine digital platforms with events, brand activations and influencer collaborations, including UGC, affiliate programmes and product seeding.

Samar also coordinates SEO content, website updates and Google Business Profile activity to keep clients visible in search. Behind the scenes, she manages timelines and deliverables across designers, video editors, developers, suppliers and external partners, so projects land on time and on brand.

She is Google-certified in paid advertising and uses AI tools such as ChatGPT, Claude and Canva AI to speed up content creation, planning and reporting, without losing the human touch clients expect.