Introduction
American Center Psychiatry & Neurology (ACPN) is a leading neuropsychological healthcare provider in the UAE, offering advanced psychiatric and neurological treatments for both adults and children. Despite their strong expertise and range of specialized services—including treatment for ADHD, Autism Spectrum Disorders, epilepsy, and behavioral issues—ACPN faced challenges in reaching new audiences and building trust in a highly competitive healthcare market. Prism Digital was approached to improve brand awareness, enhance customer trust, and drive high-quality leads and patient conversions through digital marketing.
Pain Points
1. Low Brand Recognition
ACPN struggled with low brand awareness in a saturated and competitive healthcare market, making it difficult to stand out among well-established providers.
2. Patient Acquisition Issues
The center faced challenges in attracting new patients while also struggling to effectively engage and retain existing ones, leading to a slow growth curve.
3. Poor Digital Presence
There was limited visibility and low engagement across key digital platforms, which hindered ACPN’s ability to connect with its target audience online.
4. Website Underperformance
ACPN’s existing website was underutilized, receiving low traffic and even fewer conversions, resulting in missed opportunities for patient inquiries and bookings.
5. Trust Deficit
In the healthcare sector, building trust is essential—ACPN needed to establish greater credibility and authority to reassure potential patients and boost reputation.
Solutions
Website Optimization & Content Strategy
We changed the content on ACPN's website so that it focused on rich, useful information that was specific to their medical fields. The goal was to improve SEO, make the user experience better, and get more patient requests.
Results
Brand Reach
Our advertising campaigns reached 11.7 million people, significantly expanding ACPN’s brand exposure.
Audience Engagement
Over 220,000 people actively engaged with our campaigns across Google and social media platforms.
Lead Conversions
The campaigns generated more than 19,000 conversions, including direct WhatsApp messages to the clinic, facilitating real-time patient communication.
Conclusion
Prism Digital helped ACPN build its online presence and get a lot of quality leads by strategically optimizing content, running highly focused ads, and using effective engagement tools. This case study exemplifies Prism Digital’s proficiency in healthcare marketing—combining trust-building, audience targeting, and digital engagement to produce tangible business results.
Key Metrics
11.7 million people reached through digital ad campaigns
220K+ users engaged via Google & Social campaigns
19K+ lead conversions via WhatsApp messages
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