ArkNatural SEO Case Study: eCommerce Growth for Clay Products Brand
Introduction
ArkNatural is an eCommerce company that deals with traditional clay and mud-based products. Although the product offering was strong, the site had a problem with visibility as there were several technical and SEO-related challenges.
The intention was to enhance indexing, visibility, and organic performance using a systematic SEO strategy.
An individualized SEO strategy enabled Prism Digital to assist ArkNatural in enhancing the indexing, boosting the organic visibility and getting more targeted traffic on its traditional line of clay products.
Pain Points
Indexing Issues
Google and other search engines were unable to properly see and index product pages
Pagination Problems
Search engine bots could not access all products due to improper pagination setup
Broken Internal Linking
Internal links were not crawlable, reducing their SEO value and weakening site structure.
Category Pages Missing Keywords
Headings were simply page names and not optimized for target search terms.
Unoptimized Meta Data
Important keywords were not included, limiting visibility in search results.
High Number of 404 Errors
Caused by deleted product pages without proper redirects.
Solutions
Indexing Resolution
Fixed indexing issues to ensure all key pages were accessible to search engines. Submitted updated sitemaps so products could be found easily.
Results
Overall Website Traffic
Overall website traffic increased from 89 → 362, achieving ~307% growth, massively expanding the site’s reach and visibility.
Organic Search Traffic
Organic traffic on product pages grew from 64 → 760, achieving ~1088% growth, driving more qualified visitors and higher engagement.
Keyword Rankings “Clay pot”
The website started ranking for 60+ keywords. High-value keyword improvements, including “Clay pot” that ranked at 1st position.
Keyword Rankings “Mud pots” → 1st position
The keyword “Mud pots” achieved the 1st position on search engine results pages, significantly boosting visibility and driving highly targeted organic traffic.
Keyword Rankings “Surahi” → AI Overview (AEO)
The keyword “Surahi” gained placement in AI Overview (AEO) results, enhancing brand authority and increasing visibility in advanced search features beyond traditional rankings.
Conclusion
Through the solution of the main technical SEO problems, in particular, indexing, pagination, and internal links, ARK Naturals has experienced considerable gains in organic visibility and keywords within a few months.
The case study illustrates that a solution to underlying SEO issues would help to open the door to fast growth, even to sites that search engines initially struggled to crawl and index.
Key Metrics
+307% Organic Traffic Growth
+1088% Organic Traffic Growth
60+ Keywords Ranked
AI Overview (AEO) visibility achieved
Improved backlink profile
100% 404 Errors resolved
Enhanced internal linking structure
Services Provided
Expert Web Development Services Trusted by Dubai Brands
Your website is a visitor's first touchpoint with your brand, so presenting your best face is essential. Achieving this requires a unique, interactive site with clear, easy-to-navigate categories. Ultimately, consumers must be engaged enough to explore your site and discover your unique value proposition. We make sure your brand stands out by focusing on creative website experiences as a top web development agency. Explore examples of our work in our web development portfolio.
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Email: sales@prism-me.com
Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE
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