Introduction
Candy Hearts, the flagship brand of Two Oceans Trading L.L.C., is a prominent name in the UAE's candy retail industry, with over 30 outlets across top shopping malls and toy stores. As both a retailer and B2B distributor, Candy Hearts needed a robust, scalable, and mobile-friendly website that could effectively showcase their vast range of candy products and cater to a wider B2B audience. Prism Digital was entrusted with designing and developing a visually appealing, fast-loading, and user-centric website to enhance the online presence of the brand.
Pain Points
1. Outdated Website
The existing website was not mobile-responsive and featured a dated UI/UX, leading to a poor user experience on both desktop and mobile devices.
2. Product Display Issues
Candy Hearts had trouble showing off its wide range of sweets in a way that was both appealing and well-organized, which made it hard for users to look around.
3. Navigation & Engagement
Many potential buyers didn't stay on the website long because it wasn't easy to use or had interactive features.
4. Store Visibility Gaps
There was no effective way for users to find or view store locations across the UAE, limiting offline foot traffic and regional brand presence.
5. Weak B2B Presence
The website wasn't good at getting or keeping business-to-business (B2B) customers, so it missed out on some great sales and relationship chances in the candy market.
Solutions
Pre-Design Strategy
We initiated the project with a pre-design phase focused on understanding the brand’s story and audience. This helped us create a seamless and intuitive website experience by: mapping user journeys for smooth navigation, designing touch-friendly interfaces for mobile users, limiting navigation to 1–2 clicks for better accessibility
Results
GT Metrix Performance
The new website achieved a 100% performance score on GT Metrix, indicating exceptional speed, responsiveness, and optimization.
Mobile Responsiveness
The website was fully optimized for mobile devices, ensuring smooth interactions such as tapping, swiping, and intuitive navigation across all screen sizes.
Store Locator Integration
Added Google Maps to show all 30+ store sites across the UAE, making them easier to find and bringing more people in.
UI/UX Improvement
Enhanced user experience through custom CTAs, clean layout, and intuitive navigation, leading to improved engagement and accessibility.
Scalability & Customization
Developed on WordPress with the latest PHP version, the website supports unlimited pages and full customization, empowering future scalability.
Conclusion
Prism Digital successfully transformed Candy Hearts’ digital presence by delivering a responsive, user-friendly, and scalable website tailored to both B2C and B2B audiences. Through strategic UI/UX design, stable development practices, and performance optimization, the new platform provides a seamless browsing experience and positions Candy Hearts for continued growth in both local and international markets.
Key Metrics
100% GT Metrix performance score
30+ locations mapped and displayed
Fully mobile-responsive design
WordPress-powered with unlimited customization
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