Introduction
United Insurance Brokers (UIB) Middle East, a part of the globally renowned UIB Group, approached Prism Digital in 2023 to completely revamp their digital presence. Even though UIB is a big player in the insurance and reinsurance business, their old website and lack of social media activity were making it hard for them to get new leads and interact with current clients. Prism Digital was tasked with redesigning their website, redefining their brand identity, integrating CRM systems, and boosting online performance.
Pain Points
1. Outdated Website
Built on an old WordPress template with slow loading speed and poor design.
2. Zero Digital Sales or Leads
No sales, leads, or inquiries were being generated from the website or social platforms.
3. Brand Misalignment
The website failed to reflect UIB’s modern global brand, causing a weak digital identity.
Solutions
Complete Website Redesign
Prism Digital built a brand-new, responsive, and high-performance website from the ground up. The new design was mobile-optimized, ensuring smooth functionality across all devices, and reflected a sleek, professional aesthetic that aligned with UIB’s global image.
Results
Increased Website Traffic and Client Engagement
Following the launch of the new website, UIB saw a significant increase in web traffic, attracting over 5,000 organic visitors per month. The site got 3,000 straight hits in its first month alone, which was a clear sign right away that it was getting more attention and involvement.
Enhanced Website Performance
The website's performance on GT Metrix got a lot better. The page speed number went from a bad 10% to a great 95%. On mobile devices, speed scores hit 93%, which meant that users had a smooth and quick experience.
Reduced Bounce Rate and Increased Client Retention
User engagement significantly improved, as reflected in the bounce rate dropping from 90% to 45%. Furthermore, the site’s ease of use and professional branding led to a 700% increase in client retention, establishing long-term value from existing customers.
Conclusion
UIB Middle East was able to change from an old, useless website to a high-performing, user-focused digital platform by working with Prism Digital. With strategic website development, brand enhancement, SEO, and CRM integration, Prism Digital helped UIB boost traffic, engagement, and retention. This case study shows that Prism Digital can provide customized digital solutions for the insurance and financial services industry, which leads to long-term growth and better ties with customers.
Key Metrics
5,000+ monthly organic visitors
3,000 direct website hits in first month
Page speed improved from 10% to 95%
Mobile performance increased to 93%
Bounce rate dropped from 90% to 45%
Client retention increased by 700%
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