Public Relations helps bridge the gap between a company/firm and its audience. Put into simpler words, PR is nothing but brands or businesses building a relationship with its audiences. In today’s world where media is at its peak, it is vital to have and showcase a great media presence. PR helps manage the spread of information between an organization/agency or a business owner/government and the general public. As the top PR agency in Dubai, we can help you enhance, protect and build a good online reputation in front of the media as well as your audiences. At Prism, our PR team helps you to communicate with your audience. We do this by listening and understanding to our client and sparking our conversations with our client’s audience. We talk straight and are honest about what we can achieve for our clients, so as to provide a one of a kind solution for them. We set high standards and measure our deliverables and its effects so that our clients derive benefits right from day one. Our team of PR consultants are skilled in different areas of media relations and can help you upscale your business. A few aspects that help differentiate us from other public relations companies in Dubai.
• A proactive approach to every project. • Commitment towards work and dedication throughout the project. • We disseminate information nationally, internationally and globally. • Bespoke marketing, advertising, and branding campaign creations. • We hold in-house expertise in 360° Digital Marketing services • Strong media relations across Dubai and the GCC’s.
At Prism, our public relation consultants and experts use the ‘ROPE’ method for all our projects.
Research- At Prism, we first start by researching so as to devise a plan of action according to your business objectives. We research about the client or organization, any existing problem or potential problem, the audience we are catering too and the potential opportunities to carry on public relations.
1. Messaging and positioning 2. Long-term PR plans and strategies 3. Press conference and press releases 4. Media profiling and interviews 5. Newsletters and written collaterals 6. Reputation management 7. Project-based PR campaigns 8. 24 x7 media relations 9. Crisis communications and issues management 10. Contingency planning 11. Event – Launch / Tie up 12. Track reviews and ratings 13. Stakeholder communications 14. Thought leadership and campaigning 15. Market/Industry research and evaluation 16. Content creation and optimization 17. Product launches 18. Analyst relations 19. Competition analysis 20. CSR activities
Prism holds a strong team of highly skilled PR executives who are constantly on the lookout to deliver amazing results. At Prism, our ultimate goal is to create a positive and visible brand image for all our clients so as to help them stand out in the competitive market. Whatever your business end goal, we offer the best in class services and media relations experiences.
Our staff develops strategic branding and PR campaigns for all our customers. From developing a proactive campaign plan to delivering brand experiences with measurable outcomes, we do it all. We constantly strive to achieve top-notch success with the right blend of creativity so as to obtain our client’s enterprise goals.
If you are searching for a Public Relation organization in Dubai that is passionate about their job and deliver final outcomes, then, you are on the right page. Contact us today and we will be pleased to help you.Get in touch
What are public relations? Put in simple words, public relations (PR) is nothing but the practice of managing the communication between an organization and the general public. Public Relations is about getting others to tell your story. A good PR strategy helps build awareness of your company and brand, legitimizes business and other marketing efforts and potentially is a cost-effective sales funnel. PR can be about products, service offerings, a person a brand as well as an organization.
At Prism, our PR team helps you to communicate with your audience. We do this by listening and understanding to our client and sparking our conversations with our client’s audience. We talk straight and are honest about what we can achieve for our clients, so as to provide a one of a kind solution for them. We set high standards and measure our deliverables and its effects so that our clients derive benefits right from day one. Our team of PR consultants are skilled in different areas of media relations and can help you upscale your business. We are a complete public relations consultancy firm providing an integrated strategy with close to 360-degree communication and media relation providers. Our power lies in delivering the best in class media relation services to attain the communication goals of our customers. At Prism, we dive deep in comprehending our customer’s company and provide support beyond their expectations.
Investing in Public relations will help your organization to achieve its objective effectively and smoothly. PR is not creating a good image for a bad team or a firm. Though the organization’s products or services are good it needs an effective Public Relations campaign for attracting, motivating the public to the product or service offerings or towards the purpose of the program. It not only encourages the involvement of the public but also results in developing a better image. Effective Public Relations can create and build up the image of an individual or a company. At the time of adverse publicity or when the company is under crisis an effective PR campaign can remove the “misunderstanding” and can create mutual understanding between the company and its general public.
Think about this. What if, your business just experienced a significant crisis? Say a product or service failure or some extremely negative press. The techniques in which your partnered public relation company responds to the circumstance and engages with stakeholders can have a substantial effect on how effectively your whole organization revives back from this emergency. But what specifically ought to be done? Here’s the role of Public Relations of how it can safeguard your brand image.
• Responds ASAP • Provides advice on the steps that should be taken • Create a human touch • Keep messaging consistent • Advice on the strategic approaches to be taken • Identifies key audiences to be communicated with • Drafting support materials – statements, questions and answers, and briefing documents • Handles communication • Handles the press and media attention • Immediately puts the communication plan into action • Acts as the ‘eyes’ and ‘ears’ for your company/brand
As a business owner it’s next to impossible to overlook the entire working of your business. Right from internal employee management to online reputation management there is a lot that goes on. It’s next to impossible for a single person to manage all of this. If this wasn’t enough, thanks to digitalization and social media, now businesses have to maintain an active and good reputation across social platforms and the internet so as to stay in good books with the general public. Here’s where a PR company steps in. A public relations company in Dubai can help you maintain a clean image, build community relationships, add value to your brand image and much more. By incorporating PR practices you will generate qualitative leads for your business and eventually see a spike in sales and profit. If you are a small business just starting or a well-established firm you can start by setting up a PR department within your firm. For long term and guaranteed results it is best advised to partner with a professional public relations agency in Dubai.
At Prism, our team is incredibly passionate about our clients and remaining committed to their organization’s goals is our motto. Our expertise lies in the strategic research and development we undertake before we start any project. This approach has been valued by our consumers as we proceed to set new benchmarks in their public relations campaigns. We have developed robust relations with national, regional as well as global media houses. We have established a strategic network of leads across multiple media platforms and have acquired beneficial insights and extensive expertise for producing newsworthy materials so as to ensure and guarantee optimum consumer publicity in notable publications and media houses. We leverage this capability to advertise the message of our clientele in line with their business objectives. At Prism, we have a deep knowledge of the regional UAE organization dynamics, and thus provide excellent value to our customers seeking to penetrate the regional UAE industry. With the help of our effective public relation strategies we help get our client’s message across their target demographic, taking into consideration specific cultural parameters to guarantee optimum efficiency.
Crisis management public relations can make or break your company during a crisis event. Prism is a leading crisis management company in Dubai, UAE. Our skills and knowledge in managing crises communication for our clients by means of quick responses and timely communication with the help of a crisis management campaign setup, has protected and rebuilt several reputations. Many of our clients benefited from our strategies and are holding a great online reputation amongst their audience. Our service offerings range from reputation track record management, public affairs, media, and online reputation management services.
The key to identifying a crisis is preparation—and that’s where crisis management public relations steps in. By working with a well known PR firm before a crisis occurs, you can substantially minimize the impact of negative publicity on your business.
Maintaining good media relations is beneficial for both B2B as well as B2B clients. Despite your industry and business type, nearly all businesses must invest in PR. Right from raising media awareness to lead generation and crisis management services in UAE everything falls under the umbrella of ‘Public Relations’.
• Attracts investors and stakeholders • Builds credibility and reliability • PR helps have your eyes on the media • Helps convert your business into a ‘brand’ • Help make your business social • Help tell your business story • Promotes your brand value • Handles bad publicity • Increases your overall ranking in SERP’s • Builds strong, long-term partnerships
A well-strategized public relations campaign can prove to be an effective tool in understanding the client and delivering the best outcome for their business. Below mentioned are the six steps that are easy to follow and will help you in delivering a creative public relations campaign or marketing plan.
Step 1: OBJECTIVES- Before taking up any public relations campaign it is best advised to set clear and achievable objectives. To make things easier, write out your objectives for the public relations campaign. This will help you to understand how you will design the campaign and the components that will make it successful. Objectives such as creating and reinforcing the brands’ image, and informing clients on the services the brand has to offer are effective.
Step 2: GOALS- Goals help accelerate the objective set. In order for goals to be successful, they need to be S.M.A.R.T that is Specific, Measurable, Achievable, Realistic, Time-bound.
Step 3: TARGET AUDIENCE- They key to any PR campaign is to define who your target audience is. Deciding your target audience will help to determine who you want the campaign to reach, and what key messages you want to deliver to them. Points to consider while deciding your target audience is, age, gender, demographics, location, likes and dislikes, etc.
Step 4: CREATE A TIMELINE- Setting deadlines help you not only stay on track but also motivates you to deliver faster and better. It gives your entire campaign setup a perspective in terms of how much time will be required for a task to be completed. A timeline also gives the client an idea of what to expect and how the campaign will be carried out.
Step 5: PLAN OF ACTION- This includes developing the communication vehicles you will use to send the key messages of the campaign to the target audience. This can be in the form of press releases, press conferences, interviews, print media, client testimonials, TV, press interviews, etc.
STEP 6: THE CAMPAIGN- Once you have collated everything in place, the campaign can begin. The end results of the campaign should be monitoredcontinuously to make sure goals and objectives are achieved and to determine whether the target audience are receiving the key messages of the campaign. Tracking and monitoring is vital as it gives you a clear understanding of whether your campaign is delivering end results or not.
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"One of the best things about doing business with the Prism team is, that I feel that they have our company's best interests in mind at all times. They truly want to make us more successful through using their services. Their customer service is extremely efficient, timely and complete. They also do a great job in suggesting new strategies and marketing ideas. Often our lack of available time and esources demands their immediate attention to our marketing needs, and Prism have never let us down. I feel that Prism is one of the most vital parts of our marketing strategies."
Charles Skinner (Managing Director Africa) Janus Security International Ltd
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