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Exotica: Digital Growth Through Design, Development, SEO & Social Media

Client Overview

Exotica operates as one of the top luxury florists in the UAE which provides artistic floral designs and high-end gifting products and operates through partnerships with five-star hotels. The company established its brand presence in the UAE through its collaboration with Prism Digital which worked to improve its online sales and digital performance. The goal was to design and develop a visibility boosting, conversion improving, steady revenue generating data-driven scalable ecosystem.

Services

Performance Marketing & Paid Social

A full funnel performance marketing strategy was implemented on channels including Google, Meta, YouTube and TikTok to raise brand awareness and direct high intent audiences to the site. Ongoing campaign optimization were based on up-to-the-second data, adjusting towards higher conversion and more effective use of ad spend. The result was that Exotica was always on the mind of the customer who wanted a high end floral experience.

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Work

Exotica website design and digital marketing project by Prism Digital UAE
Exotica digital branding and integrated marketing solutions
Exotica online marketing campaign and responsive website design
Exotica digital growth through SEO, web development, and social media

Case Studies

Case Study 1 Image

Exotica Case Study: 6-Month SEO Growth for a UAE Premium Flower Brand

Exotica is a high-end flower retailer in the UAE that competes within a very competitive environment.

The main problems of the site before optimization included the lack of keywords in category pages and in meta titles, the internal links, as well as the 404 error on many pages.

In spite of these obstacles, we recorded a tremendous growth in only 6 months through a targeted SEO strategy, which enhanced the site structure, content, and search visibility.

Prism Digital worked with Exotica to enhance the visibility to the search engines, more qualified traffic and internet activity of its high-end services (flowers) through a personalized SEO strategy.

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Frequently Asked Questions

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Integrating performance marketing, AI-enabled optimization, and SEO in a cohesive strategy, Prism Digital achieved on-the-spot results and positive gains in all areas that Matter.
Lead funnel optimization, user experience improvement and conversion rate increase The behavior was analyzed and-used in real time to optimize the sales journey on the customer journey.
With Exotica, these and other refined users were targeted through advertising, search optimization and good content to drive increasing engagement on the platforms.
Yes, this is because the holistic 360° methodology provides for ongoing visibility, a steady stream of potential clients, and scalability to handle additional work as the company expands.