Esna Jewellery is a contemporary brand that offers design-led pieces for the modern woman. The brand had excellent visual and product quality, but no consistent digital voice and expression that reflected the premium position. Partnering with Prism Digital, Esna wanted to raise the level of the on-line experience, and build an integrated, revenue producing platform. 


E-commerce

Scalable Jewellery e-Commerce Experience | Esna 

The process started with rethinking the Esna digital window. A clean and polished user experience was established that stay true the elegance of the brand while making it easy for users to navigate. Every touchpoint – from product discovery to checkout – was fine-tuned to deliver a seamless and elevated shopping experience designed to drive conversions.

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Website Design & Development

A comprehensive SEO approach was adopted to increase visibility and drive high intent traffic. From Technical SEO to keyword-dense content, the goal was simple—make Esna discoverable when customers are looking for jewellery resulting in long-term growth.

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SEO & Organic Growth

Jewellery has an emotional connection to people—so the social strategy was all about that. Prism Digital developed a visually rich content that showcased not only products, but moments, moods and personal expression. Consistent posting, trend-led creatives and community management helped establish a strong connection with audiences and also signified social platforms as key discovery and sales channels! 

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Social Media & Storytelling 

Quality content was also crucial in raising Esna's brand perception. The design have produced all the visual elements, from product focused visuals to lifestyle shots, in order to convey an aspirational but relatable feeling. The brand remains solidly identifiable through a common visual language embedded in every digital layer. 


Content Production

We launched targeted advertising campaigns to pursue three objectives – additional traffic to the website, improved conversion rates, and growth in revenues. The campaigns leveraged data to dynamically optimize performance across multiple platforms, at multiple times to target the best audience, maximizing return on investment, and business growth. 

Scalable Jewellery e-Commerce Experience for Esna through SEO & Web Development

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