Users spend 88% more time on websites with video. So, get 100x more organic video views by placing your brand video where it matters...on the First Page of Google!
For any startup business or a small emerging company, the biggest obstacle in growth is the lack of awareness amongst their target audience. Various social media platforms have helped facilitate the growth of small/ startup businesses. Using social media as a marketing tool these businesses have to devise intelligent and highly creative publicity campaigns that will cause massive engagement and awareness.
The digital marketing and advertising of their brand or services through videos is the best way a small business can achieve fast and cost-efficient marketing success. One of the main reasons why a visual promotion strategy works is because a video recall rate is much more than written or read media. Employing a video marketing agency in Dubai, to promote the content across different social media platforms, will effectively display the business to a distinctive target group and help in branding. Visual content is highly sharable, eye-catchy as well as can be embedded almost anywhere (social media post, landing page, blog post etc.) and hence is a marketing preference for almost by 91% of marketers.
Channel optimization- Your rich media content channel or pages are optimized using SEO rich content. This helps search engines find and recommend them viewers who are most likely to enjoy your content.
Video SEO- Our highly skilled and creative team at Prism builds a comprehensive strategy that helps your videos to be found and also improves their performance organically.
Social engagement- Our social media marketing experts can help you find the right marketing channels for your rich media content to be advertised on. This helps reduce costs and improves overall playback performance.
Keyword strategy- It's not about having a lot of content it's about having the right and SEO rich content. Here's where keyword strategy comes into play. Having the right keywords as well as the right keyword density used throughout your content can help boost organic traffic. Having an online video marketing company working for you does not hurt either!!
Viewer engagement- At Prism, we make sure that the visual content we create is highly engaging, creative and keeps the viewer glued. We aim at creating videos that compel viewers to share it and indirectly make it viral.
Competitive analysis- We not only study your company but also your competitors. Our team at Prism makes sure they know each and everything related to your business. We identify gaps in your competitor's plan and build a strategy to defeat them by creating content that stands out from others.
Rich Media advertising refers to the advertising that occurs around a rich media upload. A video promotion company works towards promoting a Rich Media across multiple platforms in an effort to enhance its reach and multiply the viewership of the content it holds. Audio-visual is now one of the most preferred media across various channels, so making sure it reaches the right viewers is of utmost importance. People watch visual recorded content now more than ever.
On average, humans spend nearly 5 and half hours watching rich media content each day. So, imagine the potential social video marketing this type of advertisement holds. A video marketing agency can help device and develop various methods to ensure that the content you put out, reaches relevant target groups and gains maximum viewership. This can be done organically or by running ads and developing campaigns.
A one-minute rich media content is worth a thousand words therefore, when evaluating where to invest your 2020 marketing budget and efforts, it’s vital to allocate a major chunk on video marketing efforts. Did you know, people retain nearly 70% of the information for three days or longer when it’s supported with an audio-visual aid. Since, advertising involves costs, its best advised to partner with a video marketing company as they have adequate knowledge as well as experience and will conduct your campaign within the stipulated budget. In order to promote rich media content, YouTube is the most popular and widely used platform. However, running ads here can be expensive. Partnership with a YouTube marketing agency like Prism can prove to be the best decision one can opt for. Such companies are professionals and make sure that the content your brand puts out is of high quality and matches your business goals. Originality and creativity are key; hence, video production companies are not stagnant in their creative thinking approach. Contact us to get started on your film project right away!
Increased brand awareness: In order to stay at the top of your consumers mind, it is necessary that they are aware about your brand/ service when the need a solution to their existing problem. With the help of video and its marketing efforts, you can make your brand known to many.
Increase conversion rate: Numerous companies have reported an increase in overall conversion rate on pages that have videos. As videos are highly engaging and almost self-explanatory, people are more inclined towards perceiving such content. As a YouTube ad agency, we have observed a massive conversion rate on advertisements run from YouTube as compared to other social media platforms.
Improved return on investment: Due to the rise of digitalization and enhancements in film production techniques, shooting, editing, and producing rich media content has been less expensive than before. Partnering with your local video marketing agency can prove to be very economical. However, as compared to the massive conversion rate for rich media ads the return on investment is higher.
Improved search rankings- Did you know, Google loves videos! It loves rich content so much that, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.
Here’s how you can SEO optimize your video content after posting.