How Optimized Social Media Profiles Can Boost Your SEO?
Find out how optimising your social media accounts can improve your SEO and help your business grow over time Get useful tips to rank higher in search results
Binisha C
About
Binisha C is the SEO Manager at Prism Digital, the Dubai-based digital marketing agency. She leads SEO for a portfolio of client brands, with a particular focus on local SEO and Google Business Profile optimisation for search in Dubai and the wider UAE.
Binisha has spent 7 years in search and digital marketing, in agencies and in-house teams. Before Prism, she ran SEO and paid media for N Gopaldaas Jewellers in Dubai, optimised product and category pages for a LuLu Group e-commerce business, and led lead-generation campaigns for Honda, Hyundai and Yamaha dealerships. She has worked across e-commerce, healthcare, travel, automotive and SaaS.
Her work combines technical SEO and paid media. She handles site audits, schema markup, page speed, internal linking and content optimisation, and runs Google Ads and Meta Ads campaigns measured on cost per lead and return on ad spend. She also works on answer-engine and generative-engine optimisation (AEO/GEO), so brands show up in AI-driven search as well as traditional results.
An engineering graduate who started out teaching PHP, Binisha brings a hands-on, technical approach to SEO. She holds Google Ads, Google Analytics and Meta Blueprint certifications.
Experience
7 Years
Articles Published
0
Focus Areas
Technical SEO, On Page Off Page SEO, local SEO and Google Business Profile, AI search optimisation (AEO/GEO)
Articles by Binisha
Learn More
Why Your Startup Business in Dubai Needs Expert SEO Services to Thrive
The significance of SEO for startups in Dubai cannot be overlooked This article focuses on highlighting the need for SEO to thrive in the competitive landscape
How to Remain at the Top with the Best Digital
Digital marketing tactics keep evolving over time This article focuses on highlighting the key strategies to use to stay ahead in the competitive era
How Storytelling Through Video Will Drive Your Business Growth in Dubai
Drive business growth in Dubai with video storytelling. Prism Digital helps create engaging videos that build trust, boost brand awareness, & connect audiences.
SEO Misconceptions Dispelled: Outdated Practices to Avoid in 2025
Avoid common SEO pitfalls in 2025 Discover outdated practices and misconceptions holding back your rankings and learn modern strategies for success
How Can a Dubai Agency Help Evaluate the Success of PPC Campaigns?
Partner with Dubais top PPC agency to ensure campaign success Discover expert strategies for measuring and optimizing results effectively
THE IMPACT OF A WEB DESIGN AGENCY ON YOUR BUSINESS
Learn how website development in Dubai can help your business grow by creating engaging content that keeps visitors coming back and highlights your brand
Crafting High-Conversion Email Campaigns: The Key to Content That Sells
Boost your email marketing ROI with Prism Digital’s expert tips on crafting high-conversion campaigns that engage, convert, and build customer trust in the UAE.
Why Choosing the Top SEO Company in Dubai Can Transform Your Business?
Need to know why you should choose the top SEO company in Dubai to transform your business? Heres a guide to help you get started
Leveraging Brand and Creator Strategies for Business Success on TikTok
Looking to make waves on TikTok? Dive into the key social media marketing tactics to engage audiences partner with creators and build a loyal brand following
Want to work together?
Connect with Binisha to discuss digital marketing, SEO strategies and business growth.