


Social media is a platform that is widely used for marketing purposes. With almost everyone and every other business having an online presence on one or more social media platforms, it is the best way of expanding your reach online. Here are a few ways to take up social media management services to market your educational institute online.
Among all the online platforms, having a website for your educational institute is really important. It helps build that amazing first impression for your institute. Now, having access points to all the social media accounts in one place, that is on the website, really convenes the experience.
All you have to do is provide links to all your social media accounts on your official website. The website acts as a hub linked to all the social media platforms so that potential customers can do their research conveniently and it elevates the overall visitor experience. Moreover, make sure all these online platforms are updated and quality content is available to help create a better image for your institution.
As a part of your social media marketing strategy, keeping your social media platforms updated about all the events happening on the premises is crucial. Post pictures of different educational and extracurricular events happening on campus. It gives a unique touch to your online presence and helps convince more and more people to opt for your institute.
Facebook groups help connect people with similar interests. Sometimes students want to stay connected to the institution even after the degree is completed. You can add these students to different groups. These groups can be of any kind. For example, alumni groups, class-based groups, departmental groups, and different extracurricular groups to help connect students with similar interests. These groups can be private or public, depending on their purpose and these can help amplify the institute’s presence online.
During emergencies like fire etc., you must have a reliable management strategy to keep the parents and students informed of all the decisions made in these situations. Social media can be effectively used to send the message across. It will keep parents and students up to date with recent developments and will allow them to make informed decisions depending on the situation.
The competition is increasing and it is the need of the hour to step up your marketing game if you want to remain in the competition. Gone are the days when having a mediocre online presence was enough to drive prospects to your institution.
With more and more people switching to online means in the deciding phase of their journey, it has become crucial to stand out and display an impressive picture to help people make a decision and opt to join your institute.
You should have a sophisticated social media management system that manages all your social media accounts in a streamlined manner. If all of this is too much for you to handle, it is best to hire a professional whose only job is to keep all the social media accounts updated. The goal is to display an attractive yet informative image of your institute to help people make an informed decision.
Many social media marketing agencies in Dubai and around the world guide you through the whole process and help you manage all your social media accounts in a way that is attractive and compelling for potential clients.
This is it for today’s blog. I hope that you enjoyed reading it and that you’ve learned a thing or two about using social media for educational purposes. Do share your feedback with me and if you have any queries regarding social media marketing, write to me and I will get back to you as soon as I can. Thank you and Goodbye.

Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth

Phone: +971 55 850 0095
Email: sales@prism-me.com
Location: Prism Digital Marketing Management LLC Latifa Tower, Office No. 604 - West Wing World Trade Center 1, Sheikh Zayed Road Dubai, UAE
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to our Privacy Policy and provide consent to receive updates from our company.