Table Of Contents
- Why are infographics important?
- What are the benefits of using infographics?
- How can infographics help your audience remember the information better?
- Can infographics be used as an effective promotional tool?
- Do infographics bring more engagement?
- How can infographics increase brand recognition?
- Can you build backlinks using infographics?
Infographics are a valuable digital asset in your arsenal. The reason is simple: they deliver value and draw traffic and are a great way to visually communicate information to your audience. A good infographic will catch the attention of your readers, and in turn, drive more traffic to your website.
In fact, infographics have a virality potential of 52.21%. That’s pretty high. There are only a few types of content that can compete with Infographics in terms of promoting your website.
When done correctly, infographics are a great way to get your message across and appeal to people's visual senses as well. They make difficult concepts more understandable and allow companies to communicate more clearly.
We all know that the more visual content there is, the better. Compiling analysis, designing, and creating a compelling infographic all take time. But, if you do it right, you will see the benefits.
But, on the other side, infographics are probably the most underused promotional tactic today. It’s a shame because they are very useful.
Many content marketers still struggle to understand how to use infographics in their content strategy. If you are one of them, this post is for you.
Just by the title of this post, it may seem pretty obvious why infographics can benefit your content marketing. But just in case you’re not convinced, here are the top 10 benefits of infographics for content marketing.
1. Help your audience remember the information better
They help people to easily access and remember information. According to an IGW report, 61 percent of Internet users find infographics to be helpful. This is because infographics simplify complex, abstract topics and reveal patterns in large amounts of data. As a result, people are more likely to remember you when they see an infographic.
Moreover, an average person can recall only 10 percent of written content after three days. But with infographics, people retain 65 percent of information after three days. As a result, your content strategy will gain greater credibility online.
The fact that people love these visual aids makes them more shareable and memorable. This also helps you build your reputation as an expert in your niche.
2. Infographics as promotional tools
When used properly, infographics can be used as promotional tools to help promote your products and services. The main focus of an infographic should be to inform viewers rather than to sell products. They should be based on hard data and statistics.
Using infographics will make it easier to break down complex marketing trends and statistics and will make your content stand out in a competitive market. In addition, they can increase the number of shares and comments on social media.
3. Boost engagement
In addition to being easy to create, infographics can be shared across a variety of platforms. As long as they are presented well, you can boost engagement and conversions with them. Plus, you can use infographics to summarize complex information. You can even use them to explain the impact of a particular event and they can help you get more engagements.
Infographics are an excellent way to present a lot of data. Whether you're creating an infographic for a product or service, it's a great way to tell an interesting story and make people interact with it.
4. Improve brand recognition
A good infographic can significantly improve your brand recognition. Google found that 86 percent of B2B marketers achieved brand awareness through content marketing and infographics are a powerful tool for content marketers.
When people view your detailed infographic, they are more likely to click through to your website, which increases your brand's visibility and popularity. It's also easy to digest. That is why the audience engages more with the information shared via infographics and is more likely to convert.
5. Increase your content’s exposure
Researching and compiling data is a hefty task and demands a lot of resources. After the research process comes a long analysis part and then comes designing. All of this takes a lot of time and effort.
However, this pays off really well in terms of the exposure and reach you get because of the readability and share ability of the infographics. You do need to keep in mind the following factors when creating infographics.
- Relevance to your audience
- Visual appeal
- Follow your brand guidelines
- Keep it simple
- Make the information worth sharing
6. Build brand credibility
Infographics can be used to display a plethora of information in an attractive and catchy manner which can place your brand as a thought leader in the eyes of your customers. Nobody reads long paragraphs these days but skimming through a good-looking and clean infographic with valuable information is much easier and less time taking.
This is why it is important for a brand to use infographics in order to share information and increase the brand’s credibility.
7. Build high-quality backlinks
Infographics can also be used to build backlinks. Most of the websites require a lot of formalities before accepting to publish a blog post but marketers or website owners usually don’t have a problem with publishing a catchy infographic because it delivers value in an engaging way.
Many brands are using infographics to generate high-quality backlinks and you can do that too with a bit of effort.
8. Easier to track performance
Whenever you invest your time and energy creating content or any marketing material, you’ve got to be sure about how you can track the performance. Many of the initiatives are not easy to track in terms of performance but this is not the case when it comes to infographics.
You can always run a reverse image search to see what websites are using your infographic. Furthermore, you can always create landing pages to know the performance of your infographics. You will also have to use some analytics tool to track which source is bringing traffic so that you can track these changes.
The bottom line is that infographics continue to increase qualified traffic, help a brand be perceived as an authority figure, improve SEO efforts, enhance information retention, and more, as proven by the benefits listed above. They've also been shown to be a type of content that motivates consumer’s more than simply reading words.
This is why you should definitely focus on creating high-quality infographics and use them to your advantage.
It is a tedious task and if you are a business owner who doesn’t have enough time to create valuable content, reach out to Prism Digital, the best digital marketing agency in Dubai and our experts will help you build and execute tailored content marketing strategies that will set your brand apart and will make it stand out among the competition.
About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth